Creative Data Networks
Brand Building Brilliance from Best Buddies
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development initiatives for Best Buddies International, a nonprofit dedicated to ending the social, physical, and economic isolation of people with intellectual and developmental disabilities. And her rare marriage of small business, agency, enterprise, and nonprofit experience has led to some of the best advice on brand presence that I’ve encountered yet. Lise Lozelle Sr. Director of State Communications & Engagement, Best […]
Data Clean Room: What It Is & Why It Matters In A Cookieless World via @sejournal, @iambenwood
Find out how data clean rooms can empower marketers to thrive in a digital landscape marked by user privacy awareness. The post Data Clean Room: What It Is & Why It Matters In A Cookieless World appeared first on Search Engine Journal.
How To Get Brand Mentions In Generative AI via @sejournal, @AlliBerry3
Your brand’s next impression could be through a chatbot. Here’s how to get cited in generative AI search results. The post How To Get Brand Mentions In Generative AI appeared first on Search Engine Journal.
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact. After about three months, I realized that I was chasing a vanity metric (page views) that looked impressive but ultimately did nothing to move the needle. So, I shifted my attention to more meaningful metrics like engagement rate, click-throughs on calls-to-action, and conversion rates from visitors to subscribers/buyers. This required me to tweak the content strategy quite a bit, […]
Using AI to Get Your Business Branding Right — My Favorite Tips and Tools
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of “branding,” I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes. That makes a brand work — the experience behind the logo. But getting your brand experience right is incredibly hard for any marketing team. Logos, visual identities, copy, websites, social media — “brand” requires […]
Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low via @sejournal, @MattGSouthern
A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization. The post Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low appeared first on Search Engine Journal.
How to Repurpose Your Content With AI — Whiteboard Friday
Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content. In this episode of Whiteboard Friday, Caitlin walks us through how AI can help get you over that creative block and get started.
ChatGPT Memory Update: Remembers Info Across All Chats via @sejournal, @MattGSouthern
ChatGPT’s enhanced memory remembers your preferences across conversations, giving more personalized responses without repetition. The post ChatGPT Memory Update: Remembers Info Across All Chats appeared first on Search Engine Journal.
Wix’s New AI Assistant Enables Meaningful Improvements To SEO, Sales And Productivity via @sejournal, @martinibuster
Wix’s new AI assistant enables users to improve SEO, streamline how they work, and use tools more intuitively to grow their business. The post Wix’s New AI Assistant Enables Meaningful Improvements To SEO, Sales And Productivity appeared first on Search Engine Journal.
Google Confirms: Structured Data Still Essential In AI Search Era via @sejournal, @MattGSouthern
Google AI search news: no special optimizations needed for AI features, but structured data still matters. The post Google Confirms: Structured Data Still Essential In AI Search Era appeared first on Search Engine Journal.