Creative Data Networks
Google: Headings With Hierarchical Structure An “Awesome Idea” via @sejournal, @martinibuster
Google’s John Mueller says headings with a hierarchical structure is an “awesome idea & a great practice” The post Google: Headings With Hierarchical Structure An “Awesome Idea” appeared first on Search Engine Journal.
Is Instagram Dying? [New Data]
It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on. But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? Let’s take a closer look at where Instagram could be headed in 2023 and beyond. Is Instagram dying? What does it mean when a social media platform “dies?” Typically, it means falling behind in several key areas — namely, user […]
Marketing Attribution: Everything You Need To Know via @sejournal, @drumming
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever. The post Marketing Attribution: Everything You Need To Know appeared first on Search Engine Journal.
Google’s Q4 Report: The Challenges & Opportunities For Marketers via @sejournal, @MattGSouthern
Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. The post Google’s Q4 Report: The Challenges & Opportunities For Marketers appeared first on Search Engine Journal.
What Is a White Paper? [FAQs]
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper usually describes a theory behind a new piece of technology. Even a business whitepaper can serve a variety of uses and audiences — some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. We’re here to arm you with the best […]
The Ultimate Guide to Product Marketing in 2023
Product marketing is essential, even if you only sell one or two products at your organization. But what is product marketing? How do you market a product, and how does that differ from conventional marketing strategies? Let’s find out. What makes product marketing unique? How is it different from conventional marketing? Let’s unpack the differences. Product Marketing vs. Conventional Marketing Product marketing is strategic whereas conventional marketing is all-encompassing. Product marketing is considered a component of conventional marketing. In fact, if you look at the seven Ps of marketing, you’ll see product marketing is one of the most important aspects […]
Wolf Game NFTs: A Guide to Gameplay, Wool, and More
The world of blockchain gaming can be confusing. For every smash-hit success, there’s an equally unfortunate story of the disastrous ruin or slow demise of a play-to-earn (P2E) game (see Axie Infinity’s rise and fall). But if done right, gaming in Web3 can be a potent gateway to onboarding billions to the blockchain. And, though a bonafide AAA blockchain title has yet to hit the scene, skeptics shouldn’t discount the progress and innovations being made in the crypto-native sphere. Wolf Game is just one such success story. One of the most compelling and popular entries to the blockchain gaming space, […]