Creative Data Networks
Why the New York Logo Update Was A Rebranding Flop
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Newer isn’t always better. At least that was the consensus among New Yorkers after the Partnership for New York rolled out its new logo for New York City last month. The “We ❤️ NYC” mark debuted in late March and was intended to be a modern update of Milton Glaser’s iconic “I ❤️ NY” logo. The imagery coincides with a new campaign aiming to diffuse the “divisiveness and negativity” stemming from the COVID-19 pandemic. Image Source Notable changes […]
Next Up: Five Ones to Watch in April 2023
In 2021, a new creator economy was born on the blockchain. Since NFTs took center stage, artists have achieved NFT superstardom, billion-dollar brands have been forged in just a few months, and lives have been utterly transformed time and again. Yet, the most inspiring thing about the NFT space is the number of artists of all creeds and mediums who have found community and support by embracing this technology. In keeping with our mission to empower creators, we present Next Up — our monthly franchise dedicated to showcasing rising artists. Although the NFT space has changed significantly over the last […]
Upcoming Drops: April 3-9
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we pull together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
How To Create And SEO Optimize Your YouTube Channel via @sejournal, @seocopychick
Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!) your own YouTube channel. The post How To Create And SEO Optimize Your YouTube Channel appeared first on Search Engine Journal.
AI Content Moderation: How AI Can Moderate Content + Protect Your Brand
Every minute, 240,000 images are shared on Facebook, 65,000 images are uploaded on Instagram, and 575,000 tweets are posted on Twitter. Simply put, tons of user-generated content are posted in various forms daily, and moderating what finds its way to your brand’s online platform can be overwhelming and tedious — unless you leverage AI content moderation. AI can optimize the moderation process by automatically classifying, flagging, and removing harmful content. To help you determine how your brand should leverage AI content moderation, let’s walk through what content moderation is and the different AI technology available. What is content moderation? Types […]
The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we’ve conducted a bi-annual survey of 600+ U.S. consumers to better understand how adults spend their money. Using HubSpot Blog Research from our Consumer Trends Report, we’ll explore the nature of the biggest consumer behavior changes between May 2022 and January 2023 so that you can keep […]
Identifying and Filling Your SEO Skill Gaps — Whiteboard Friday
In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I’m Helen, Head of SEO at Car & Classic, and I am here today to share some top tips on how to identify your SEO skills gaps and how to fill them. Now that sounds a bit rude, doesn’t it, suggesting you have skills gaps? I don’t know you. You might be an […]
Runway: Fashion Membership Tokens and AI Models
Welcome back to Runway, where we report to you from the frontlines of the digital fashion revolution. In the beautiful chaos of trying to keep up with all things digital fashion and luxury, we missed a few important announcements, like model Karlie Kloss revealing her newest initiative on Roblox and Diesel leaning into music NFTs (signal Cooper Turley, a huge advocate of music in web3 whispering “Music NFTs” as he reads this snippet). Beyond that, we have some significant news from House of Web3, a look at the Levi’s backlash, and more. House of Web3 Credit: House of Web3 House of […]
Blending Worlds: Is the Future Really Phygital?
The prevalence of the word “phygital” has steadily been on the rise in recent years, with interest growing by more than 57 percent in the past year alone, according to MeetGlimpse. And the trend shows no signs of slowing down. Consumers in this day and age expect to shop and interact with brands in a way that’s quick and secure. By blending physical items with digital assets for seamless omnichannel interactions, businesses and investment enthusiasts can meet these demands and bring convenience to the modern world. Phygital isn’t just a buzzword. In a world that is becoming increasingly digital, and […]
Google Reveals How It Catches Fake Local Business Reviews via @sejournal, @martinibuster
Google explains how it catches fake and misleading business reviews and accounts on Google Maps The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search Engine Journal.