When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it was a motivational quote; other days, it was a rushed product promo. Engagement was inconsistent, my team was frustrated, and honestly, so was I. It wasn’t until a bit later down the line when I learned about content pillars for social media that things started to click. Instead of guessing what to post, I had a clear roadmap. My posts […]