You’ve likely heard how the metaverse will bring a new era of digital connectivity, virtual reality (VR) experiences, and e-commerce. And tech companies are betting on it: Microsoft’s massive $68.7 billion acquisition of game-developing giant Activision Blizzard reflected the company’s desire to bolster its position in the interactive entertainment space. Prior to this, Facebook’s parent company rebranded itself as Meta — a key pillar of founder Mark Zuckerberg’s grand ambitions to reimagine the social media platform as “a metaverse company, building the future of social connection.” But other non-tech corporations are clamoring to get in on the ground floor, from […]