Creative Data Networks
Four-Day Work Week: Pilot & Early Challenges [An SEJ Case Study, Part 1] via @sejournal, @BennyJamminS
We’re about halfway into the program (with some kinks) but the overall sentiment is positive. Take a glimpse into how it’s going for SEJ. The post Four-Day Work Week: Pilot & Early Challenges [An SEJ Case Study, Part 1] appeared first on Search Engine Journal.
How to Answer “Are We in a Recession?” to Your Marketing Team [2022 Expert Insights]
As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, “Are we in a recession?”. Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). The U.S. entered a recession in the Summer of 2022, but according to the Bureau of Economic Analysis, GDP actually grew slightly at 2.6% in Q3. So while we can’t fully confirm that we’re going to be in one again, we know that your marketing team is looking to you for answers. In this article, we’ll […]
Tito’s Vodka Enlists Martha Stewart for DIY January
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Participating in Dry January? Martha Stewart has a few suggestions for how to use your Tito’s Vodka if you aren’t drinking it. The vodka company and lifestyle maven partnered to create “DIY January,” a campaign showing the various ways the Tito’s DIY January kit can be used around the house, served with a splash of humor. Though the ad spot is clearly a joke it underscores an emerging trend in mindful alcohol consumption. Drizly reported a noticeable […]
FAQ Schema: A Guide For Beginners via @sejournal, @martinibuster
Learn what FAQ schema is and how you can use it to improve your website’s presence in Google search results. The post FAQ Schema: A Guide For Beginners appeared first on Search Engine Journal.
Microsoft Exploring Use Of ChatGPT In Word, PowerPoint, Outlook via @sejournal, @MattGSouthern
Microsoft is reportedly considering adding OpenAI’s ChatGPT technology to its Office software to improve efficiency and productivity. The post Microsoft Exploring Use Of ChatGPT In Word, PowerPoint, Outlook appeared first on Search Engine Journal.
Apple Ad Network Gives Marketers A New Opportunity via @sejournal, @brookeosmundson
Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces. The post Apple Ad Network Gives Marketers A New Opportunity appeared first on Search Engine Journal.
Advertisers React To Google’s ‘Remove Redundant Keywords’ Update via @sejournal, @brookeosmundson
Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you. The post Advertisers React To Google’s ‘Remove Redundant Keywords’ Update appeared first on Search Engine Journal.
FTX Changed Crypto Regulation. Here’s What 2023 Has in Store
There was a time in 2022 when it looked like the Securities and Exchange Commission (SEC) might pull back from its shoot-first-ask-questions-later approach to crypto regulation. After months of aggressively pursuing and investigating crypto exchanges for allegedly breaching existing securities law in the U.S. at the behest of crypto-critic and SEC Chair Gary Gensler, at least one of the regulatory body’s commissioners expressed discontent with how Gensler was wielding the organization’s mandate. While speaking to nft now in the summer of 2022, SEC Commissioner Hester Peirce made clear her view that the body should be working with crypto exchanges collaboratively […]
Upcoming Drops: January 9-15
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
SEM Strategy In 2023: More Ahead With Your Year In Review via @sejournal, @jonkagan
2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide. The post SEM Strategy In 2023: More Ahead With Your Year In Review appeared first on Search Engine Journal.