“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are approaching AI wrong, treating sophisticated technology like a vending machine. Insert prompt. Receive output. Hope for the best. Exceptional marketers take a different approach, viewing AI as a team member who needs proper training, clear examples, and ongoing feedback. I‘ve seen this pattern in my work at Zappi and throughout my career in machine learning. Having worked with translation engines […]