Creative Data Networks

What is Auto-GPT And Is Now The Time To Freak Out About AI? via @sejournal, @martinibuster

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Auto-GPT is a new technology that leverages ChatGPT and GPT-4 to independently complete tasks by creating its own prompts The post What is Auto-GPT And Is Now The Time To Freak Out About AI? appeared first on Search Engine Journal.

New LinkedIn Features Empower Value-Based Job Searches via @sejournal, @MattGSouthern

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LinkedIn’s new value-centric tools aim to connect job seekers with companies sharing their values for a purposeful career. The post New LinkedIn Features Empower Value-Based Job Searches appeared first on Search Engine Journal.

Heat Maps: Everything Marketers Need to Know

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Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions. By mapping out where users click, hover, and scroll, heat maps can provide powerful insights into what your visitors like, what they don’t like, and what they’re ignoring. Here, we’ll take a closer look at heat maps, how they work, and the different types of maps you can use to optimize your website for more conversions and less friction. Table of Contents What is a heat map? How do heat maps work? Different Types of Heat Maps [+ What They […]

14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

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Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share. These initiatives are called brand extensions, and they allow companies to leverage their brand awareness and equity to create more revenue streams. In this article, you’ll learn more about what a brand extension is and see examples of extension ideas that could inspire you. Skip to: What […]

7 Powerful On-Page SEO Tips For Small Teams In 2023 via @sejournal, @Shutterstock

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Learn SEO best practices for building organic backlinks, optimizing images for search, and using short-form videos with a small team. The post 7 Powerful On-Page SEO Tips For Small Teams In 2023 appeared first on Search Engine Journal.

Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit via @sejournal, @hethr_campbell

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Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition. The post Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit appeared first on Search Engine Journal.

AI Art vs. AI-Generated Art: Everything You Need to Know

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Artists have been experimenting with artificial intelligence for years, but the practice has gained new levels of awareness with the release of increasingly powerful text-to-image generators like Stable Diffusion, Midjourney, and Open AI’s DALL-E.  Similarly, the genre of generative art has gained a cult-like following over the past year, especially among NFT artists and collectors.  But what’s the difference? Does the category of generative art also include art made from super-charged AI art generators, too?  From an outsider’s point of view, it’s easy to assume that all computer-generated artwork falls under the same umbrella. Both types of art use code […]

Is Blur Backing Itself into a Corner?

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The NFT ecosystem is bracing for impact. In a few short weeks, the wildly successful and controversial NFT marketplace and aggregator Blur will end its Season 2 points earning season, with big payouts of its native token, $BLUR, expected to land in the hands of its most loyal and active users.  Rewarding users for participation is a good thing in theory, a concept that certainly aligns with Web3 principles of all boats rising in the tide. But Blur’s strategy of leaning into the NFT pro-trader demographic by alluring them with staggered token rewards could backfire spectacularly for the platform — […]

To Keep Web3 Safe, Security Needs to Be a Group Effort

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Degens look out for one another. Or at least, they should, if seeking to honor the community ethos of the NFT space. But how many NFT enthusiasts are actually putting that principle into practice? Sure, sharing opportunities and prosperity counts for something. Supporting each other to success does as well. But protecting each other from bad actors seems to be left out of this reciprocity equation. By and large, every time a prominent figure in Web3 falls victim to a scam, it feels as if we’ve failed to safeguard one another. But it isn’t due to a lack of trying. […]

How to Create an SEO Strategy [Plus Free Tools & Templates]

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Starting as Moz’s SEO Director has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the search marketing space and built industry-defining SEO tools for over a decade? When taking on a new role or client — from local businesses to niche online retailers to enterprise-level Fortune 500 companies — the first thing I do is put together a new SEO strategy and organic search measurement plan. I lead this process with data, which highlights opportunities for improvement and instantiates goals to rally your organization around […]
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