Creative Data Networks
5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it’s time to do some housekeeping. Here, we’ll cover five marketing trends that are losing steam and how marketers can respond. 1. Celebrity endorsements on social media. Have you ever seen a sponsored post from a celebrity on social media and thought, “Do they really use that?” For example, Beyond Meat’s collaboration with media personality Kim Kardashian became a viral moment […]
7 Best Programming Languages To Learn (For SEO) via @sejournal, @BrianHarnish
For those looking to level up their SEO, discover what you can do with programming languages. Here are the top 7 along with their benefits. The post 7 Best Programming Languages To Learn (For SEO) appeared first on Search Engine Journal.
12 Local Search Developments You Need to Know About from Q4 2022
12 Local Search Developments You Need to Know About from Q4 2022 Hard to believe but neither Q1, nor Q2, nor Q3 can equal Q4 for the activity we’ve seen in local search, and the quarter isn’t even quite over yet! For all I know, Google could celebrate New Year’s Eve by renaming Google Business Profiles “Google Plus Places My Business Profiles Merchant Experience Listings” and we would just have to roll with that, too. There has been so much going on, it’s small wonder if you haven’t caught every development, but here’s a list of some of the most […]
How to Dramatically Increase Your Revenue with Nano and Micro-influencers
Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar. However, despite a smaller following, their conversion rates stack up against celebrities and those with bigger audiences. In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. Here’s what you need to know. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Influencers are social media superstars, […]
How Often You Should Publish Blog, Video, and Social Media Content
As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here’s what you need to know. How often do marketers publish content? Our survey found that 34% of marketers publish content multiple times a week, and 33% publish content once a day. Only 13% reported publishing content multiple times a day, 10% said weekly, 6% said multiple times per month, and […]
Everything You Need To Know About The X-Robots-Tag HTTP Header via @sejournal, @natalieannhoben
The power of the X-Robots-Tag is that it is much more flexible than the meta robots tag. The post Everything You Need To Know About The X-Robots-Tag HTTP Header appeared first on Search Engine Journal.
NFT Timeline: The Beginnings and History of NFTs
There’s no denying it: NFTs are fundamentally reshaping the digital economy, taking blockchain to unprecedented prominence in a new era of Web3. It all started with the first NFT ever created, called Quantum, which was minted by Kevin McCoy on Namecoin in 2014. But several other NFTs were launched on pre-Ethereum blockchains over the following years — for example, Spells of Genesis launched in 2015, and stands as the first-ever blockchain-based game. Rare Pepes came out in 2016 and helped kick off the first crypto art market. However, these projects failed to reach widespread popularity. They remained mostly unknown to […]
TV Isn’t Dead. It’s Being Resurrected in Web3
The entertainment media landscape has changed immensely over the past decade. And for new generations (Gen Z and later), it’s still changing. There was a time when kids woke up to cartoons and spent their evenings watching regularly scheduled family-friendly programming, but the youth of the 2020s now take their breakfasts with a side of YouTube and their late-night snacks while binging shows on Netflix. That’s not at all a bad thing, unless, of course, you’re in the television industry. Because in the past 10 years or so, subscriptions to video streaming services have skyrocketed while pay-TV subscriptions (cable) have […]