Creative Data Networks
Enterprise SEO Reporting: Tips For Developing Effective Dashboards via @sejournal, @localseoguide
Impress multiple stakeholders with your effective communication of data insights. Here’s how to build an SEO dashboard for massive enterprise sites for a powerful report. The post Enterprise SEO Reporting: Tips For Developing Effective Dashboards appeared first on Search Engine Journal.
What is Brand Salience? [+How Do You Measure It?]
While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your business. Consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding. Additionally, 82% of investors say name recognition is an important factor guiding them in their investment decisions. In this post, we’ll review what brand salience is, how you can increase your brand visibility, and how to measure it. Skip to: […]
How to Use WordPress Hooks To Improve Technical SEO via @sejournal, @vahandev
Alter a few lines of code and with minimal plugins, you can improve your WordPress-run website using these top hooks. The post How to Use WordPress Hooks To Improve Technical SEO appeared first on Search Engine Journal.
Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience via @sejournal, @MattGSouthern
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. The post Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience appeared first on Search Engine Journal.
CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?
Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How do these solutions differ, and which is best for you? This guide shares the key features of each platform, as well advantages and disadvantages. Let’s get started. CDP vs CRM vs DMP CDPs: How do they work? CRMs: How do they work? DMPs: How do […]
Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model, letting customers determine how much they wanted to pay. Here’s how it worked: When pieces from the collection dropped, they were listed at wholesale prices (around 50% less than retail). Prices raised incrementally each second, capping at the full retail listing. The price pieces sold out […]
Runway Special Edition: Welcome to Metaverse Fashion Week
Welcome back to Runway, where we report to you from the frontlines of the digital fashion revolution. In this special edition, we’re giving you an insider’s look into Metaverse Fashion Week (MVFW), which runs March 28-31. Now in its second edition, Metaverse Fashion Week (originally pioneered by UNXD and Decentraland) is demonstrating interoperability through collaboration with metaverses Spatial — the largest 3D social network — and Over the Reality, a blockchain-based AR platform. Last year’s MVFW was marked with glitches, significant delays, and corrupt displays due to the lack of sophistication in the 3D design capabilities of Decentraland. Despite those […]
Web3 Touches Grass: DAOs and NFT Projects That Incentivize Getting Active
Consider the anatomy of a common degen: Hunched shoulders, disheveled hair, bloodshot eyes, and a complexion as if the sun had ceased to exist. We jest, of course, because this is simply a caricature that even those within Web3 have no choice but to laugh at. Yet, it is still a prominent stereotype of the NFT space — and one that consumers outside of the blockchain surely believe to a degree. The fact of the matter is that both collectors and creators in the NFT space spend a significant amount of time bathing in the pale blue light of a […]
Google Bard vs. the New Bing
This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is the new Bing? “The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now infamous ChatGPT. This development promises to have seismic effects on the search ecosystem, with Microsoft’s CEO saying they’re happy to accept “demonetization” of search in their pursuit of market share, and Google extremely concerned about the threat ChatGPT technology poses as an alternative to their core search business. Of course, by […]
Google Search Console Tutorial: Analyzing Traffic Drops via @sejournal, @MattGSouthern
Google’s Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends. The post Google Search Console Tutorial: Analyzing Traffic Drops appeared first on Search Engine Journal.