Creative Data Networks
How To Create An SEO Roadmap That Actually Drives Results via @sejournal, @coreydmorris
Too many teams chase SEO wins without direction. Learn how to create a roadmap grounded in strategy, aligned goals, and realistic execution timelines. The post How To Create An SEO Roadmap That Actually Drives Results appeared first on Search Engine Journal.
How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy via @sejournal, @MenachemAni
Marketing leaders can use this approach to better understand performance metrics, reduce wasted spend, and improve how budget is distributed across channels. The post How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy appeared first on Search Engine Journal.
How one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. That’s how Barbara Jovanovic of Startup Cookie used to operate. She’s now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year. There’s no team behind her — just Jovanovic, her AI tools, and a process that turns one hour-long conversation into weeks of high-quality content. Here’s exactly how she did it — and how you can replicate her success, whether […]
How I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from the trenches: Most people aren’t ready to buy when you reach out. Most of them don‘t care about your product, at least, not yet. They’re not waking up hoping for another cold email or wondering if they should check out one more demo page. They’re busy doing their jobs. That […]
The Accessibility Advantage — Whiteboard Friday
Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
How To Use LLMs For 301 Redirects At Scale via @sejournal, @vahandev
Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget. The post How To Use LLMs For 301 Redirects At Scale appeared first on Search Engine Journal.
Reddit Karma In 2025: Why It Matters More Than Ever via @sejournal, @brentcsutoras
Reddit karma now shapes access, trust, and reach, especially for brands. It’s more than a score. It’s the new currency of platform credibility. The post Reddit Karma In 2025: Why It Matters More Than Ever appeared first on Search Engine Journal.
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process. It helps you identify opportunities to nurture leads and ultimately drive more product sign-ups. This post offers an 8-step approach that consistently delivers results. But before then, let’s run through the basics. Table of Contents What is a B2B buyer journey map? Benefits of B2B […]
Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? via @sejournal, @MordyOberstein
Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? appeared first on Search Engine Journal.
Google Lens Integration For YouTube Shorts: Search Within Videos via @sejournal, @MattGSouthern
Google Lens integration brings visual search to YouTube Shorts. Here’s how it works, along with important rules marketers need to know. The post Google Lens Integration For YouTube Shorts: Search Within Videos appeared first on Search Engine Journal.