Creative Data Networks
How to Tell a Compelling Brand Story [Guide + Examples]
Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story. However, since marketers spend a lot of time optimizing content for algorithms, it can be challenging to flex your creative storytelling muscles. In this post, we’ve created a guide about the fundamentals of brand stories, including: What is a brand story? Why is a brand story important? How to Write a Brand Story Brand Story Examples Tips for Telling Your Brand Story When HubSpot started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore. […]
The Mozbot Mashup: Roger Explores the World of Generative AI Imagery
AI image generation has taken big leaps forward in the last year. It’s fun to play with. It’s a little bit weird. It can produce some mind-blowing results — and often laughable ones. But is it useful in a marketing context? We decided to find out, and our valiant SEO robot, Roger, was volunteered to be our first test subject. Don’t worry, he was cool with it. He was actually pretty excited to have a machine intelligence to engage with, after spending so much time doling out SEO knowledge to us simple humans. Training the model AI imagery tools like […]
Elementor WordPress Contact Form Plugin Vulnerability Exposes Up To 200,000 Sites via @sejournal, @martinibuster
Vulnerability discovered in Metform Elementor Contact Form Builder plugin affects hundreds of thousands of WordPress websites The post Elementor WordPress Contact Form Plugin Vulnerability Exposes Up To 200,000 Sites appeared first on Search Engine Journal.
Microsoft Launches Local Search Ads For Bing via @sejournal, @MattGSouthern
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences. The post Microsoft Launches Local Search Ads For Bing appeared first on Search Engine Journal.
Do Blog Posts Actually Lead to Purchases? [New Data]
Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads. The enduring importance placed on blogging isn’t shocking. Blogs are integral to most digital marketing plans because they can: Boost SEO Improve overall site traffic and a brand’s online presence Help prospects learn more about your industry, brand, product, or service However, starting and running an effective, traffic-generating blog requires much time and energy. Plus, if you’re a marketing manager on a tight budget, you may wonder, “Will blog posts actually lead to purchases?” To answer the question, here’s some […]
How TikTok Is Evolving From Social Media App to Entertainment Platform
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg. In early 2022, Snoop Dogg acquired Death Row records becoming the owner of the infamous label’s catalog of music. A few months later, he announced he was removing the catalog from major streaming platforms with the intention of re-releasing it on his own entertainment app. Though the status of his app is unclear, in 2023 […]
Collaborate On LinkedIn With AI-Driven Articles via @sejournal, @MattGSouthern
LinkedIn’s new collaborative articles feature uses AI-powered prompts to encourage users to share knowledge and insights. The post Collaborate On LinkedIn With AI-Driven Articles appeared first on Search Engine Journal.
Upcoming Drops: March 6-12
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you as we pull together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Next Up: Five Ones to Watch in March 2023
In 2021, a new creator economy was born on the blockchain. Since NFTs took center stage, artists have achieved NFT superstardom, billion-dollar brands have been forged in just a few months, and many lives have been utterly transformed time and again. Yet, the most inspiring thing about the NFT space is the number of artists of all creeds and mediums who have found community and support by embracing this technology. In keeping with our mission to empower creators, we present Next Up — our monthly franchise dedicated to showcasing rising artists. Although the NFT space has changed significantly over the […]