Creative Data Networks
How To Connect Paid & Organic Search To Fuel Business Growth [Webinar] via @sejournal, @lorenbaker
Ready to learn how and where to best allocate your marketing budget for increased results? Register for this webinar for exclusive expert insights. The post How To Connect Paid & Organic Search To Fuel Business Growth [Webinar] appeared first on Search Engine Journal.
LinkedIn Data: 91% Of Applicants Want Salary Range In Job Posting via @sejournal, @MattGSouthern
A LinkedIn study finds 91% of job seekers are more inclined to apply for a position if the job posting includes the salary range. The post LinkedIn Data: 91% Of Applicants Want Salary Range In Job Posting appeared first on Search Engine Journal.
Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers
The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust. They’re also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let’s explore more about social media communities, their benefits and challenges, and where brands will invest their resources […]
TikTok Introduces More Ways To Boost Organic Content With Promote via @sejournal, @gregjarboe
With TikTok’s new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more. The post TikTok Introduces More Ways To Boost Organic Content With Promote appeared first on Search Engine Journal.
Google On Use Of Product Structured Data For A Services Business via @sejournal, @martinibuster
John Mueller’s answer to a question about structured data shows differences between official Schema.org documentation and what Google recommends The post Google On Use Of Product Structured Data For A Services Business appeared first on Search Engine Journal.
How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]
86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia. So you share a bunch of meetings with another team and call it cross-functional, right? Not so fast. To effectively collaborate across departments requires more than just sharing goals and countless meetings. What does it take? We’ve asked marketing leaders from different teams (See what we did there?) at HubSpot for their top tips on cross-departmental collaboration. The result is 11 actionable suggestions that you can do today. So put down the calendar invite and read […]
What Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot
On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. ChatGPT blew up in popularly practically overnight. Within five days, it had already reached one million users. By comparison, it took Facebook roughly 10 months to hit one million users. All of which is to say: There is clearly demand for these conversational AI services. And both Google and Microsoft have taken note. While both companies have invested in AI for years, it seems that ChatGPT has sparked an urge for Google and Microsoft to speed up the launch of their own conversational tools. On February 6, Google announced […]
Bitcoin NFTs: The 20 Most Notable Ordinals Inscriptions
When software engineer Casey Rodarmor launched the Ordinals protocol on Bitcoin in January 2023, he sparked a movement on the blockchain. Now, NFTs can be minted on the Bitcoin mainnet. This news lit up the Web3 world as few other things have in its history, resulting in a fair amount of protest and excitement from the Bitcoin community. Purists (called Bitcoin Maxis) labeled the protocol an attack on the network, while others began gleefully minting Inscriptions — Bitcoin’s “native” version of NFTs — to their heart’s content. Much attention has been paid to the global amount and order of Ordinals […]
What NFT Marketplaces Support Creator Royalties? A Guide
Creator royalties: Love them or hate them, it cannot be denied that they provide central appeal for artists looking to make a blockchain-based living from their craft. Through royalties, creators receive recurring income whenever their works change hands through the various NFT marketplaces that populate the blockchain. This makes it possible for many in Web3, regardless of status, to sustain themselves from project to project. In 2022, though, creator royalties came under fire. Emerging as a major point of contention within the NFT space, the decisions of major marketplaces effectively shook up the established Web3 royalty dynamic, making it clear […]
Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn’t prove an impact. These test results are, in fact, where you can likely find the most valuable insights. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Will Critchlow. I’m the founder and CEO at SearchPilot. We run […]