Creative Data Networks
How People Really Use LLMs And What That Means For Publishers
Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content. The post How People Really Use LLMs And What That Means For Publishers appeared first on Search Engine Journal.
Google AI Overviews Overlaps Organic Search By 54% via @sejournal, @martinibuster
Google AI Overviews increasingly overlaps with organic search results, especially for YMYL queries. The post Google AI Overviews Overlaps Organic Search By 54% appeared first on Search Engine Journal.
GA4 Five Years Later: The Current State Of Marketing Analytics
GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? The post GA4 Five Years Later: The Current State Of Marketing Analytics appeared first on Search Engine Journal.
Google Explains Expired Domains And Ranking Issues via @sejournal, @martinibuster
Google’s John Mueller answers a question about expired domains and ranking issues. The post Google Explains Expired Domains And Ranking Issues appeared first on Search Engine Journal.
OpenAI Launches Sora iOS App Alongside Sora 2 Video Model via @sejournal, @MattGSouthern
OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video. The post OpenAI Launches Sora iOS App Alongside Sora 2 Video Model appeared first on Search Engine Journal.
Google AI Mode Gets Visual + Conversational Image Search via @sejournal, @MattGSouthern
Google adds visual search to AI Mode, letting you use images and natural language in one conversation. Rolling out in U.S. English. The post Google AI Mode Gets Visual + Conversational Image Search appeared first on Search Engine Journal.
Google Ads Adds Deeper Performance Max Reporting via @sejournal, @MattGSouthern
Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. The post Google Ads Adds Deeper Performance Max Reporting appeared first on Search Engine Journal.
Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.) And whether you’re working on brand partnerships, influencer marketing, or creator campaigns, you just might start doing it backward, too. Deesha Laxsav Senior Manager of Brand Marketing, Clutch Fun fact: Deesha started a (now abandoned) foodie TikTok exploring elite eats in the DC Metro area. (“Turns out, eating was easier than editing videos.”) Claim to fame: Built Clutch’s first influencer marketing […]
From Loyalty To Fandom – How Brandoms Are Redefining Engagement
When brands nurture identity, belonging, and authenticity, they gain brandoms: tribes of passionate advocates fueling both growth and cultural influence. The post From Loyalty To Fandom – How Brandoms Are Redefining Engagement appeared first on Search Engine Journal.
What OpenAI’s Research Reveals About The Future Of AI Search
OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands. The post What OpenAI’s Research Reveals About The Future Of AI Search appeared first on Search Engine Journal.