Creative Data Networks
How Our Events Team Saved Thousands using AI for INBOUND ’24
When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. One thing was clear though: Given how huge AI has become in the last few years, they knew they’d incorporate it somehow. I connected with the team to learn more about the important role AI played in pre-production – from creating eye-catching visuals with Midjourney to targeted agendas with Claude. Creating Fresh Interstitials Prior to INBOUND 2024, the team kept the onsite interstitials pretty consistent year-over-year, sticking to static visual imagery and light animation. It was time […]
DeepSeek-R1: The Open-Source AI Challenging ChatGPT via @sejournal, @MattGSouthern
DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimick human thinking. The post DeepSeek-R1: The Open-Source AI Challenging ChatGPT appeared first on Search Engine Journal.
How YouTube’s Recommendation System Works In 2025 via @sejournal, @MattGSouthern
YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025. The post How YouTube’s Recommendation System Works In 2025 appeared first on Search Engine Journal.
HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look. But hey! As that Chinese proverb says, “The best time to plant a tree is 20 years ago. The second best time is right now.” That’s why we surveyed over 500 marketers across various industries and company scales to get a pulse on the current […]
Smart Bidding In Google Ads: In-Depth Guide via @sejournal, @brookeosmundson
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns. The post Smart Bidding In Google Ads: In-Depth Guide appeared first on Search Engine Journal.
How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive
Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025. Let’s take a look at what goes into the most expensive TV ads in the world, how much they’ve cost throughout the history of the big game, and what brands are really getting out of them. Table of Contents How much does a Super Bowl ad cost? How […]
Google Updates Search Quality Rater Guidelines: What To Know via @sejournal, @MattGSouthern
Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. The post Google Updates Search Quality Rater Guidelines: What To Know appeared first on Search Engine Journal.
LinkedIn Report Reveals Most In-Demand Marketing Skills via @sejournal, @MattGSouthern
LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success. The post LinkedIn Report Reveals Most In-Demand Marketing Skills appeared first on Search Engine Journal.
Matt Mullenweg Hires New Lawyer In Fight Against WP Engine via @sejournal, @martinibuster
Matt Mullenweg and Automattic hired a powerful law firm to represent it against WP Engine’s federal law suit The post Matt Mullenweg Hires New Lawyer In Fight Against WP Engine appeared first on Search Engine Journal.