Creative Data Networks
Debunked by AI: The future of misinformation on social
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around November 2022. Source And here is his result in August 2024. Source AI image and video creation have come a long way in a short time. With access to the right tools and resources, you can manufacture a video in hours (or even minutes) that […]
How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]
Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.
Why Brand Advertising Matters For Paid Media Performance via @sejournal, @iambenwood
PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly. The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal.
Stop Focusing On Google, It’s Time to Focus On Being Visible via @sejournal, @wburton27
Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts? The post Stop Focusing On Google, It’s Time to Focus On Being Visible appeared first on Search Engine Journal.
How To Measure Topical Authority [In 2025] via @sejournal, @Kevin_Indig
As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility. The post How To Measure Topical Authority [In 2025] appeared first on Search Engine Journal.
Google’s Official Advice On Optimizing For AI Overviews & AI Mode via @sejournal, @MattGSouthern
Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode. The post Google’s Official Advice On Optimizing For AI Overviews & AI Mode appeared first on Search Engine Journal.
Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact
Google Announces Largest Ads Bidding Update In Over A Decade via @sejournal, @brookeosmundson
Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting. The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal.
Google AI Measurement Upgrades Announced At Google Marketing Live via @sejournal, @brookeosmundson
Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data. The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal.
The content demand engine that every business needs but no one uses, from Morning Brew’s CEO
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness — 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. So, how can you stand out in a world of limited attention and high demand? Marketing teams need to build trust and provide their audience content with […]