Creative Data Networks
Why Are NFTs Valuable? A Guide to the Merits of Non-Fungibles
If you’re wondering how NFTs — essentially tokenized JPEGs — have sold for millions of dollars in the past few years, here’s the short answer that most people would give you: It’s because they’re art, and art is inherently valuable. Really. Many people think it’s as simple as that. However, we’ve also seen digital collectibles like NBA Top Shot and PFP NFT projects like CryptoPunks and Bored Ape Yacht Club fetch eye-watering prices on the open market. Neither of the aforementioned can be accurately characterized as art and art alone. So the question remains: What exactly makes an NFT valuable? […]
33 Emerging Technology Stats to Know in 2022
Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in? In this post, I’ve gathered TK stats related to emerging technologies and the impacts and potential impacts they can have on marketing and marketers in the near future. Augmented and Virtual Reality For years, researchers have said that virtual reality, which gives viewers an immersive and interactive 360-degree virtual experience, will hold the best opportunities for gaming, entertainment, and academic industries. Experts have also thought that augmented reality, a partially immersive but still interactive experience, will thrive in the world of […]
The Ultimate Guide to Starting A Podcast [Checklist]
Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve got you – starting a podcast is simpler than it seems. I was an avid podcast listener for years before deciding to start my own show in 2018. I took my podcast from idea to launch in 10 days with no audio experience — and if I can do it, you can too. In fact, starting a podcast is easier than ever as the medium has increased in popularity and profitability. Podcasting is a fast-growing medium with 62% of people aged […]
How To Use Twitter To Increase Your Google Search Visibility via @sejournal, @kristen_vaughn
Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal.
How to Build Location Pages Humans (and Search Engines) Will Love
Location pages are an important part of multi-location SEO for enterprises and SMBs alike, but they aren’t easy to get right. At best, they should give potential customers zero excuse to choose a competing business. Often, though, they struggle to provide unique value and offer essentially the same information as the home or service pages — but with a different city in the H1 and meta title. This happens because unique content is hard to come by when every location does or sells the same thing. The question isn’t, “How should I go about creating an awesome location page?”, but […]
19 Black Influencers To Follow and Learn From
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Zippia found that 67.5% of all content creators and influencers are white. As people look to influencers to find someone like them to take inspiration from, the overwhelming amount of White content creators means that Black consumers likely have a hard time finding what they’re looking for. […]
If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. […]
SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders via @sejournal, @seomonitor
Chris Laas to explore how he uses SEO forecasting to provide greater value to clients and senior stakeholders. The post SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders appeared first on Search Engine Journal.
Yahoo Acquires Source Credibility Algorithms With Latest Acquisition via @sejournal, @BrianFr07823616
Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. “The acquisition continues Yahoo’s commitment to bringing trusted news and information to its nearly 900 million consumers worldwide and builds on the company’s future vision of news,” the search engine company said via press release. Financial terms of the deal which closed on August 23, were not disclosed. Purchase Shows Commitment to Fighting Disinformation The Factual has just eight employees, […]