Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts.   So, marketing doesn’t “throw leads over the wall.” In ABM, marketers co-own an account plan with sales or customer success, share a single view of the buying group, and run coordinated touches across channels to amplify engagement. As the founder of the NextGenABM, I’ve seen this tactic lead to game-changing growth. […]