Creative Data Networks
The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]
Every marketer faces different challenges. Maybe you’re struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to focus on to facilitate stronger growth in 2023 and beyond. Which is why we asked 500+ marketing executives to predict the top challenges they expect to face in 2023 — so you can plan your strategies accordingly. Below, let’s explore the global issues marketing leaders believe they’ll struggle with in […]
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
To effectively lead a marketing team, it’s imperative you know your top goal. Whether your goal is to increase revenue or improve your customer’s understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. About half of marketing leaders say they will change their marketing goals in 2023. Here, we’ll take a look at the top […]
Link Building: How To Work Smarter, Not Harder With Machine Learning [Webinar] via @sejournal, @hethr_campbell
Learn how you can use machine learning’s progress in relevancy to tailor your content and link building strategy for a winning SEO performance. The post Link Building: How To Work Smarter, Not Harder With Machine Learning [Webinar] appeared first on Search Engine Journal.
Google On Image Filenames & A Surprising SEO Mistake via @sejournal, @martinibuster
Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of The post Google On Image Filenames & A Surprising SEO Mistake appeared first on Search Engine Journal.
Google Ads Rolls Out 5 New Video Ad Templates via @sejournal, @MattGSouthern
To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The post Google Ads Rolls Out 5 New Video Ad Templates appeared first on Search Engine Journal.
NFT Displays: Learn How to Build Your Future Art Gallery
Throughout the peak of the crypto and NFT market’s massive boom in 2021, the NFT market was valued at a staggering $41 billion — just nine billion dollars shy of what the physical art market generated in 2020. But as things stand, it may take time before the two fields of art can truly compete head-to-head once more. Of course, there are many hurdles that NFT art pieces need to overcome before that happens, and a primary one is how to display them. Physical artworks are easy to show off, since you can frame them and put them above a […]
How to Stream in Web3: A Guide to the Best NFT Streaming and Music Marketplaces
Marketing models are changing. And the rise of Web3, compounded by the increasing popularity of non-fungible tokens (NFTs), has pushed the entire creative economy into a bottleneck of shifting norms, and it’s about time. The music industry generates roughly $43 billion in revenue; however, only 12 percent of that goes to artists. We needed new models and options when it comes to Web3’s NFT music. Although many people still use Spotify or Apple Music for their audio needs, a few incredibly powerful Web3 streaming platforms and NFT marketplaces have risen to prominence in recent years, taking the world by storm. […]
Can Blockchain Gaming Be Good? A 90s-Era Nintendo Legend Weighs In
In the early 1990s, game industry exec Tony Harman was sitting on a long flight to Kyoto, Japan. After publishing a report questioning the then-widely accepted dogma that only Japanese studios could make good games, word spread from his U.S. office to its Japanese headquarters. While he didn’t know it then — Harman was headed for a date with destiny. Upon arriving in Japan, he had only one place to go: Nintendo’s global headquarters, for a meeting with the man behind the legend: Shigeru Miyamoto — one of the creators of the Italian plumber named Mario. But what was Harman […]
Measuring E-A-T? — Whiteboard Friday
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, there. My name is Lily Ray, and today we’re going to be talking about E-A-T — expertise, authoritativeness, and trustworthiness. […]