In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly. That they did — tightening their marketing strategy to meet the demands of the times. It was a real-time masterclass in surviving turbulent periods. Fast forward to today: If the recent $700 million acquisition by Church & Dwight is any indication, Touchland didn’t just survive — they’ve established themselves as a major category leader. In this post, I’ll review 10 companies, including Touchland, that viewed turbulent times […]