In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands. After the merger, TikTok’s active user base grew by almost 800%. Today, the platform has over 1 billion monthly users and brands use TikTok ads to reach them. In this article, we’ll cover everything you need to know about TikTok’s advertising platform […]

Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite its popularity, the app can still feel like a bit of a mystery to marketers, especially since TikTok doesn’t always disclose key app metrics.  As someone who’s gotten sucked into the app, blogged multiple times about it, hearted hundreds of posts, and even made a few videos of my own, I’m fairly certain that this platform will stick around for quite some time.  But, luckily, with mounting data and statistics about TikTok, you don’t just have to take […]