Creative Data Networks
A Guide to Franchise SEO
As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages to manage, and a much bigger chance of running into technical SEO issues. These challenges can be even more daunting when combined with an older CMS, franchisee-generated content, and tracking issues. At Go Fish Digital, we’ve been able to work with quite a few franchise businesses and advise on their SEO strategies. Over time, we’ve been able to identify common problems with these campaigns, and ways to solve these issues, […]
Spatial digital art exhibitions to level up metaverse experiences
Art curators are “unframing” contemporary art to create interactive experiences for metaverse goers that more closely emulate IRL experiences.
MTV adds Metaverse award category: Nifty Newsletter, Aug 17–23
New research shows that developments in the Metaverse will become a catalyst to broader adoption of NFTs.
More than $100M worth of NFTs stolen since 2021 — Elliptic
The firm reported that although the market downturn had caused the value of NFTs to “slump,” scammers stole an estimated 4,647 of the tokens in July 2022.
NFTs are a ‘natural place’ for digital artists — Gal Yosef
After launching successful nonfungible token collections, the digital artist has set his sights on metaverse NFTs, believing they will become an important market in the future.
Influencer Marketing Strategy Checklist & Template
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are – online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. […]
Marketplace Marketing, Management, & SEO Tactics [Podcast] via @sejournal, @lorenbaker
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post Marketplace Marketing, Management, & SEO Tactics [Podcast] appeared first on Search Engine Journal.
Google’s Helpful Content Update Rolls Out: 7 Things To Know via @sejournal, @MattGSouthern
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7 Things To Know appeared first on Search Engine Journal.
The Ultimate Guide to Content Marketing in 2022
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more. Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts […]
10 Common Copywriting Templates to Use in Marketing
Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting for an Instagram post, for instance, is entirely different from copywriting for a blog post. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work, and it can be difficult to find all three, day-in and day-out. To help with writer’s block, we’ve put together a list of copywriting templates you might use for any of your […]