SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands can make it work for them. (And read to the end to find out whether she thinks SEO is actually dying.) Meet the Master Shelagh Dolan Content marketing lead, Quora for Business Lesson 1: Find conversations that are already happening. Whatever your marketing channels are, don’t reinvent the wheel. One of the benefits that businesses can find in communities like […]

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still aren’t leveraging AI in one of the simplest, most impactful ways it can be used: by creating an AI project assistant. An AI project assistant can help you manage a wide range of projects across a wide range of business environments. It can dramatically boost your productivity and efficiency. Best of all, it’s much easier to set up than you might think. In this article, I’ll walk through our […]

Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back of the inbox. Oh, and have you heard of this little thing called AI that no one is talking about? But today’s master is no stranger to seismic changes in media. He’s been doing this since before the dot-com bubble. And he’s got a message you need to hear to survive this one: Stop peeing in the pool. Brian Morrissey […]