Creative Data Networks
Google Display & Video 360 Launches New Custom Bidding Options via @sejournal, @MattGSouthern
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.
Google Updates Article Structured Data Guidelines via @sejournal, @martinibuster
Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.
NFTs Free Us From Web2 Hierarchies. Forcing Utility Erodes Progress
If the NFT community were an extended family that met on occasion for holiday dinners and special events, utility would be the topical equivalent of politics and religion that people might try to avoid to keep things civil. The word has sparked countless discussions in the space in recent months, and the outcomes of those conversations are likely to answer a crucial question facing the Web3 world: what does an artist who sells NFTs owe the people who buy their work? The answer to what utility means is more straightforward and interesting than you might think. But to get to […]
Can Lyrical Lemonade Change Hip-Hop Forever?
Lyrical Lemonade’s rise over the past decade has been nothing short of meteoric, even playing a pivotal role in the widespread emergence of the era-defining hip-hop microgenre called Soundcloud rap. What started as a humble blog founded by then-high school student Cole Bennett in 2013 evolved into a full-on multimedia company and a juggernaut in the hip-hop world. Beyond production credits for some of the last decade’s biggest hits like Lucid Dreams and Catch Me Outside, Bennett has recently expanded the scope of Lyrical Lemonade’s operations into collaborations with legacy apparel brands, as well as an annual music festival. Now, […]
Street Art NFTs: How Graffiti Can Embrace the Blockchain
For more than half a century, graffiti has spread across urban areas’ walls, streets, and billboards. Proliferated throughout the world first as a method of storytelling and turf claiming, what once began as a criminalized pastime has grown into a global phenomenon of cultural expression. Anecdotally, street art exists solely as public art. That is to say that street art and graffiti live in the physical realm and, similar to paintings and sculptures, are unmoving and unchanging. But now, as with other forms of “permanent” works, street art is making its way onto the blockchain. NFTs primarily exist as digital […]
What Is the 80/20 Rule? How the Pareto Principle Will Supercharge Your Productivity
If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule. The Pareto Principle, or the 80/20 Rule, is a common principle used across various industries and businesses to help determine the highest priority tasks that yield the most impact. When you’ve identified the high-impact tasks, you’re guaranteed to increase your productivity and your profits. In the early 1900s, Vilfredo Pareto recognized this occurrence when studying Italy’s wealth distribution. Pareto observed that 80% of Italy’s land was owned […]
What Is Conversion Rate & How Do You Calculate It? via @sejournal, @coreydmorris
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here. The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.
YouTube Adds New Podcasts Section via @sejournal, @martinibuster
YouTube takes steps to make podcasts more readily available from a dedicated Explore page. The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.
What is YouTube Shorts & How to Make One [+7 Brand Examples]
Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video platforms. But is it worth your time? Let’s talk about what YouTube Shorts is, how it works, and how brands like yours can leverage it. Table of Contents What is YouTube Shorts? How to Make YouTube Shorts What Makes YouTube Shorts Different from Its Competitors How 7 Brands Use YouTube Shorts How to Prepare for YouTube Shorts […]
Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation. What is a digital creator? How To Be a Digital Creator Find your niche. Gather the materials you need. Create. Set SMART goals. Get organized and on a consistent schedule. […]