Creative Data Networks
Here’s Why the Path to Decentralized Marketplaces Won’t Be Linear
On March 3, 2022, NFT marketplace giant OpenSea initiated a large-scale ban and removal of accounts associated with an Iranian IP address in an attempt to comply with U.S. sanctions law. OpenSea had no choice but to obey the federal requirement, though many critiqued the platform for having communicated and executed the move poorly. Several Iranian-born artists who no longer reside in the country found themselves locked out of their accounts or had their collections removed entirely. The move reinvigorated a debate that is as old as crypto itself. “We need a truly decentralized marketplace, NOW,” one Twitter commentator wrote […]
Internet Game Brings Game Shows to Life in Web3
What is it about game shows that makes them so hard to turn away from? Is it the prospect of winning big prizes that gets home viewers’ blood pumping? Or maybe it’s the frustration experienced from watching contestants fail challenges that seem like a walk in the park? Of course, we know exactly why game shows are so popular, because through watching others’ successes or failures, we envision ourselves being able to succeed if given the chance. Yet, because of their popularity, it’s notoriously difficult to get your name on the short list for a playing role on a game […]
Google Ads Rolls Out 3 New Reporting Columns via @sejournal, @MattGSouthern
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared first on Search Engine Journal.
Google Makes Audio Ads Available To All Advertisers via @sejournal, @MattGSouthern
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.
8 Innovative & Inspiring Examples of Augmented Reality in Marketing
The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” AR has also made its way into different industries, including marketing. In fact, many people use AR experiences from brands every day without even realizing it, like picture and video filters on social media. If you’re wondering how AR plays into marketing, this post will look at eight companies that have […]
24 Reddit Stats and Facts to Know in 2022
Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. In the past few years, however, Reddit’s attempted to gain more attention from brands by introducing several advertising offerings. The platform also launched features such as video streaming and video hosting, enabling the platform to evolve from the text-based format it’s known for. The platform is also thriving […]
How To Get Your Site Indexed Before Launch & Why It Matters via @sejournal, @rollerblader
Learn how to get your website indexed as quickly as possible when launching. The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on Search Engine Journal.
Google On The Main Thing To Know About Geo IP Redirects via @sejournal, @MattGSouthern
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know About Geo IP Redirects appeared first on Search Engine Journal.
Why Recruiters Are Reaching Out To Candidates Directly & How to Access This Hidden Job Market
If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates. In this article, we’ll cover the causes behind this shift and how job seekers can meet recruiters where they are. The Hidden Job Market In 2021, employers everywhere experienced the Great Resignation, a phenomenon in which employees quit their jobs in droves. This means many things: There are a lot of openings now due to the mass quitting and the job market is more competitive because there are more job seekers. In a TikTok video, career […]
6 Spooky Marketing Campaigns Just in Time for Halloween
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix It’s hard to think of Halloween without thinking of chocolate. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. For Halloween, they continue with the same theme – except this one comes with a twist (or should I say Twix?). In […]