Creative Data Networks
How We Increased Revenue with Speed Optimization [Local SEO Case Study]
Last year, I pitched a series of technical SEO topics for local SEO on twitter and got lots of positive feedback. One of these elements of technical SEO that can feel extremely daunting and unfamiliar to local SEOs is speed optimization. There are some key scenarios when local SEOs should seriously consider speed optimization, even for a small local client. After all, these clients are still impacted by the issues that come along with having a slower website — such as higher bounce rates, lower conversions, and worst of all, a poor user experience. There are also plenty of instances […]
Inclusive Language: How To Use and Promote It at Your Organization
Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging. Using inclusive language, and having workplace conversations devoid of exclusive language, means employees are more likely to feel like they belong and can be their authentic selves at work. Here we’ll explore what inclusive language is and provide examples to ensure you create an inclusive workplace and inclusive marketing material and 2022 and beyond. To explore how you might promote inclusive language at your organization, I spoke with some experts at HubSpot who have first-hand knowledge […]
Best TikTok Hashtags in 2022 [Ultimate Guide]
Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it’s easy to get lost in the crowd. Enter your secret weapon — the hashtag. While many marketers approach hashtags as an after-thought, they’re a powerhouse for engagement, visibility, and discoverability. Even if you aren’t running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy. Here, we’ll explore the benefits of using TikTok hashtags, discuss best practices for using them, and uncover what types of hashtags are most […]
7 Methods To Research & Analyze Your Audience For SEO via @sejournal, @mindyweinstein
SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information. The post 7 Methods To Research & Analyze Your Audience For SEO appeared first on Search Engine Journal.
TikTok Reveals Platform Strategy At Cannes via @sejournal, @BrianFr07823616
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising. The post TikTok Reveals Platform Strategy At Cannes appeared first on Search Engine Journal.
Avoid These Top 6 Remarketing Campaign Mistakes via @sejournal, @digital_future
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.
How To Make Instagram Reels and Use Them to Your Advantage
If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation. But, in August 2020 — as countries like the U.S. considered banning TikTok due to privacy concerns — Instagram launched Reels as a set of new audio and video editing features similar to what users would find on TikTok. Flashforward to 2022, and this burgeoning video feature now […]
What Is The Difference Between Search Queries And Keywords? via @sejournal, @KayleLarkin
Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal.