Creative Data Networks
Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question via @sejournal, @lorenbaker
It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so. The post Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question appeared first on Search Engine Journal.
Social Media Competitor Analysis: The Complete Guide
According to Sprout Social’s survey, 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they are a crucial part of your growth strategy. It’s no longer news that there’s fierce brand competition — in every industry — roaming the web. So, how do you outcompete your brand competitors and grow your business on social media? By doing social media competitor analysis. When you learn your competitors’ moves, you find ways to reinforce your brand strengths, improve on your shortcomings, and take advantage of opportunities. In […]
16 Common Logical Fallacies and How to Spot Them
Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Our guide on logical fallacies will help you build better arguments and identify logical missteps. Jump to: What a logical fallacy is Formal vs. informal fallacies Straw man fallacy Correlation/causation fallacy Ad hominem fallacy What is a logical fallacy? Logical fallacies are deceptive or false arguments that may seem stronger than they actually are due to psychological persuasion, but are proven […]
Instagram Takeover: How to Host One in 7 Easy Steps
Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram takeover is one of the lowest-effort, most organic ways to do just that. Not sure what we’re talking about? Instagram takeovers involve a person or brand posting on your Instagram channel to give followers a peek at new and unique content from another perspective. Here’s an example of our friends at WeWork taking over our Instagram account: In this […]
How Does SEO Work? via @sejournal, @lorenbaker
The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here. The post How Does SEO Work? appeared first on Search Engine Journal.
Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency via @sejournal, @CallRail
Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn. The post Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency appeared first on Search Engine Journal.
Difference Between Search Console CWV Report & PageSpeed Insights via @sejournal, @martinibuster
Google’s John Mueller explains why Search Console CWV report never matches data from PageSpeed Insights The post Difference Between Search Console CWV Report & PageSpeed Insights appeared first on Search Engine Journal.
LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X via @sejournal, @MattGSouthern
A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. The post LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X appeared first on Search Engine Journal.
Transitioning to GA4: Is this the Right Analytics Move for Your Team?
Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the new version, GA4. As a part of this transition, Google will be dropping support and tracking for Universal Analytics (UA), which has been the standard reporting tool for millions of websites since 2012. According to Google, historic data from Universal Analytics will be accessible for “at least six months” after the July 2023 retirement date. Keeping it ambiguous, Google adds: “In the coming months, we’ll provide a future date for […]
The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]
Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we’ll explore the shopping trends of 2022 to ensure you’re able to meet customers where and when they’d prefer to shop. Plus, we’ll uncover the shopping differences between generations. Let’s dive in. The Top Shopping Trends of 2022 […]