Creative Data Networks
The state of inclusive marketing in 2025 [new data + expert insight]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer’s first choice. The study results tell me that […]
AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle. Well, AI just unlocked the process and can become your team’s new superpower. LLMs with browsing capabilities, like OpenAI’s Operator, can analyze your website performance and give you actionable insights to optimize your online presence. It’s fast, easy, and will completely transform your marketing efforts. This killer technique lets you gather data, test user experiences, […]
Google Local Search Research Paper On Business Type Extraction via @sejournal, @martinibuster
A Google research paper confirms that a local search indexing system has been in use for over a year in Search and Maps The post Google Local Search Research Paper On Business Type Extraction appeared first on Search Engine Journal.
WordPress Co-Founder Mullenweg’s Reaction To FAIR Project via @sejournal, @martinibuster
WordPress co-founder cautioned that the FAIR project’s distributed plugin and theme repositories could undermine WordPress.org’s ability to manage trust and reliability The post WordPress Co-Founder Mullenweg’s Reaction To FAIR Project appeared first on Search Engine Journal.
Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl via @sejournal, @martinibuster
Google responds to a publisher’s concern about crawl budget and rankings due to Googlebot’s requests for non-existent pages The post Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl appeared first on Search Engine Journal.
How AI Detects Customer Hesitation (And Converts It Into Sales) via @sejournal, @purnavirji
Traffic means nothing if hesitation kills conversions. Learn how AI-powered brands are closing the gap. The post How AI Detects Customer Hesitation (And Converts It Into Sales) appeared first on Search Engine Journal.
What Are Good Google Ads Benchmarks In 2025? [STUDY] via @sejournal, @brookeosmundson
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns. The post What Are Good Google Ads Benchmarks In 2025? [STUDY] appeared first on Search Engine Journal.
Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more
“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are approaching AI wrong, treating sophisticated technology like a vending machine. Insert prompt. Receive output. Hope for the best. Exceptional marketers take a different approach, viewing AI as a team member who needs proper training, clear examples, and ongoing feedback. I‘ve seen this pattern in my work at Zappi and throughout my career in machine learning. Having worked with translation engines […]
Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch Filter via @sejournal, @martinibuster
Google has published official guidance on how to recover a website that is incorrectly filtered by the SafeSearch filter The post Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch Filter appeared first on Search Engine Journal.
WordPress Performance Team Releases New Plugin via @sejournal, @martinibuster
WordPress has released a plugin that achieves smooth transitions between pages without the tradeoffs of Single Page Applications The post WordPress Performance Team Releases New Plugin appeared first on Search Engine Journal.