Creative Data Networks
What’s TikTok’s Attribution Manager & How Can Advertisers Use It?
TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let’s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms Before we get into this new TikTok feature, let’s first get a refresher on some key terms: Attribution – A reporting strategy that allows advertisers to know the path users are taking after clicking or viewing an ad. Attribution window – The time between when a user clicks or views an ad and […]
7 Best SEO Certifications: Are They Worth It? via @sejournal, @BennyJamminS
Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information. The post 7 Best SEO Certifications: Are They Worth It? appeared first on Search Engine Journal.
Alt Text: What It Is & How To Write via @sejournal, @olgazarzeczna
Make your images more accessible to a wider audience and at the same time help your rankings. Apply best practices and avoid common mistakes today. The post Alt Text: What It Is & How To Write appeared first on Search Engine Journal.
Where Can You Go to Learn Local SEO?
Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine and spacious field of local search marketing, welcome to what will be a habit of lifelong scholarship. In the next 20 years, you’ll see as many (or more) changes than we’ve witnessed in the nascent decades of this discipline. You’ll study how to lay a feast of options before the local businesses you market, regularly setting out new dishes as new promotional opportunities arise. Your education is what will keep […]
5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel. Even though I’m no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. It often feels too forced and fake. That’s why I’m here to help! Let me debunk a few myths and predictions marketers might have made about our […]
12 Essential YouTube Advertising Statistics for 2022
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022) YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022) YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 […]
How To Forecast SEO With Better Precision & Transparency [Webinar] via @sejournal, @hethr_campbell
Learn how you can forecast your SEO strategy so that your shareholders will trust it and understand its value. The post How To Forecast SEO With Better Precision & Transparency [Webinar] appeared first on Search Engine Journal.
What Is Data Visualization And How To Use It For SEO via @sejournal, @AdamHeitzman
Learn the importance of data visualizing and how to use it for your SEO campaign. The post What Is Data Visualization And How To Use It For SEO appeared first on Search Engine Journal.
A Pillar of the BAYC Universe: Meet the Mutant Ape Yacht Club
Few NFT collections are as popular as the Mutant Ape Yacht Club (MAYC). Second only to its Bored Ape predecessors, MAYC NFTs embody the same prestige as other blue-chip projects, with the bonus of being directly linked to the vast universe being built by Yuga Labs. While MAYC has become prominent, many enthusiasts remain oblivious to the origins and implications of the coveted collection. Yes, Mutant Apes is a subsidiary of Yuga, but the discerning factors that make them truly unique are often glazed over in the annals of NFT history. Why were Mutant Apes released in the first place? […]
Undervalued: Curio Cards, Moodies, MEV Army, and More
Traversing the world of non-fungibles is a daunting task. With so many new NFT projects, artists, and large-scale collections cropping up weekly, it has become nearly impossible to keep up with every successive development. Previously, a simple browse through OpenSea was enough to find the latest NFT craze. But things have changed drastically since the 2021 NFT boom. Now, NFT enthusiasts have to be really mindful of what and where they collect. To aid in the unearthing of awe-inspiring NFT endeavors both new and old, nft now presents Undervalued: a weekly column highlighting innovative projects, collections, and artists pushing the NFT […]