Creative Data Networks
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process. It helps you identify opportunities to nurture leads and ultimately drive more product sign-ups. This post offers an 8-step approach that consistently delivers results. But before then, let’s run through the basics. Table of Contents What is a B2B buyer journey map? Benefits of B2B […]
Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? via @sejournal, @MordyOberstein
Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? appeared first on Search Engine Journal.
Google Lens Integration For YouTube Shorts: Search Within Videos via @sejournal, @MattGSouthern
Google Lens integration brings visual search to YouTube Shorts. Here’s how it works, along with important rules marketers need to know. The post Google Lens Integration For YouTube Shorts: Search Within Videos appeared first on Search Engine Journal.
Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]
Struggling to prove content’s revenue impact? Learn a practical audit framework to trim waste, forecast ROI, and show content’s true business value.
Google’s Gary Illyes Warns AI Agents Will Create Web Congestion via @sejournal, @MattGSouthern
Google’s Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn’t the primary issue. The post Google’s Gary Illyes Warns AI Agents Will Create Web Congestion appeared first on Search Engine Journal.
Google: Database Speed Beats Page Count For Crawl Budget via @sejournal, @MattGSouthern
Google reveals database speed matters more than page count for crawl budget. Sites under 1M pages remain safe. The post Google: Database Speed Beats Page Count For Crawl Budget appeared first on Search Engine Journal.
Google’s Query Fan-Out Patent: Thematic Search via @sejournal, @martinibuster
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search Engine Journal.
Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata via @sejournal, @theshelleywalsh
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata. The post Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata appeared first on Search Engine Journal.
Why writing with clarity matters in marketing (+ 9 ways to simplify your message)
Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on one main writing principle: using plain language. For years, I turned complex health information into digestible content. I translated complicated vaccination schedules and lengthy health insurance policies into simple guidance for consumers. I still use plain language principles to write clear content. But I’ve also picked up some new tricks along […]
Forget Photoshop: Google AI Studio is the new editing powerhouse
Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini’s new flash model, all you have to do is upload an image and describe what you want changed, all in text. Then, Google AI Studio handles the rest, editing your image. The best part? This tool is completely free. This is a game-changer for marketers who need quality visuals at scale. The speed at which we can now iterate is mind-blowing, and I’m obsessed with […]