Creative Data Networks
How To Use Twitter To Increase Your Google Search Visibility via @sejournal, @kristen_vaughn
Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal.
How to Build Location Pages Humans (and Search Engines) Will Love
Location pages are an important part of multi-location SEO for enterprises and SMBs alike, but they aren’t easy to get right. At best, they should give potential customers zero excuse to choose a competing business. Often, though, they struggle to provide unique value and offer essentially the same information as the home or service pages — but with a different city in the H1 and meta title. This happens because unique content is hard to come by when every location does or sells the same thing. The question isn’t, “How should I go about creating an awesome location page?”, but […]
19 Black Influencers To Follow and Learn From
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Zippia found that 67.5% of all content creators and influencers are white. As people look to influencers to find someone like them to take inspiration from, the overwhelming amount of White content creators means that Black consumers likely have a hard time finding what they’re looking for. […]
If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. […]
SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders via @sejournal, @seomonitor
Chris Laas to explore how he uses SEO forecasting to provide greater value to clients and senior stakeholders. The post SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders appeared first on Search Engine Journal.
Yahoo Acquires Source Credibility Algorithms With Latest Acquisition via @sejournal, @BrianFr07823616
Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. “The acquisition continues Yahoo’s commitment to bringing trusted news and information to its nearly 900 million consumers worldwide and builds on the company’s future vision of news,” the search engine company said via press release. Financial terms of the deal which closed on August 23, were not disclosed. Purchase Shows Commitment to Fighting Disinformation The Factual has just eight employees, […]
Bluehost Unveils Easy WordPress Ecommerce Solution via @sejournal, @martinibuster
Bluehost announces a point & click WordPress eCommerce solution that makes it easy to create an advanced eCommerce website The post Bluehost Unveils Easy WordPress Ecommerce Solution appeared first on Search Engine Journal.
6 SEO Content Writing Tips For Law Firms via @sejournal, @krisjonescom
Reach out to potential clients with high-quality content. Here are six simple content writing tips for law firms. The post 6 SEO Content Writing Tips For Law Firms appeared first on Search Engine Journal.
Google Keyword Planner: How To Use The Free Tool For SEO via @sejournal, @tessabonacci
Not sure whether you should invest in a paid keyword research tool? Try Google Keyword Planner with this handy, step-by-step guide. The post Google Keyword Planner: How To Use The Free Tool For SEO appeared first on Search Engine Journal.
The Best Story Framework for More Engaging Storytelling [Example]
Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more effective, readable material that converts users into loyal customers. Whether you’re writing for your website, blog, social media profiles, presentations, or online offers, the framework discussed below will help you gain confidence in storytelling and start telling better stories in business and in life. Let’s get started. Why use a storytelling framework? As content strategists, we should […]