Creative Data Networks
16 Announcements From Google Marketing Live 2022 via @sejournal, @MattGSouthern
Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads. The post 16 Announcements From Google Marketing Live 2022 appeared first on Search Engine Journal.
WordPress 6.0 ‘Arturo’ Is Here With Nearly 1,000 Changes via @sejournal, @martinibuster
WordPress 6.0, code named ‘Arturo,’ is rolling out with nearly a thousand improvements and new features. The post WordPress 6.0 ‘Arturo’ Is Here With Nearly 1,000 Changes appeared first on Search Engine Journal.
How to Use Product Synonyms to Build Use Case Awareness & Scale SEO
Let’s move back in time to your third grade English class — lesson of the day: synonyms. Synonyms (not to be confused with cinnamon) are words that have a similar or the same meaning as another word. But, you already know this. What you might not know is how synonyms help you build use case awareness. It all comes down to talking about your product in multiple ways, all of which are useful to your target audience. By expanding the ways you talk about your product, you attract more users, which in return scales your SEO strategy by giving you […]
The Ultimate Guide to Video Marketing
If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more. There’s no strategy like video marketing for educating, generating leads, and converting customers. Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn? Video production is more cost-effective […]
A Privacy First-World Won’t Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot’s CMO
As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes to the existing data collection ecosystem will create uncertainty around the future of marketing, and make some marketers fearful about how their current strategies will perform in a privacy-first world. But a privacy-first world doesn’t inhibit a company’s ability to know and better serve their […]
How & Why To Prevent Bots From Crawling Your Site via @sejournal, @BrianHarnish
Don’t fall into the same trap that others do: Block bots and spiders from crawling your site and avoid unwanted traffic with these top tips. The post How & Why To Prevent Bots From Crawling Your Site appeared first on Search Engine Journal.
Remembering Bill Slawski: SEO Legend, Mentor & Friend via @sejournal, @mirandalmwrites
The SEO industry shares memories and condolences as they mourn the passing of SEO legend, patent expert, and dear friend, Bill Slawski. The post Remembering Bill Slawski: SEO Legend, Mentor & Friend appeared first on Search Engine Journal.
What Is Small Business SEO?
Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. It’s important not to confuse small business SEO with local SEO, as local helps businesses appear in location-based searches vs. general results. However, some small businesses may hope to leverage local traffic, so, if this is you, your small business strategy will include local steps. We’ll discuss this further below. Is […]
13 Common Interview Questions and How to Answer Them
You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.” The key to a successful interview is preparation, so it’s important to look up interview questions so that you can go to the interview with your answers already in mind. This will boost your confidence and increase your chances of a second interview, as well as help you get the job. To help you along, I’ve put together a […]
Moon Phases: An Inside Look At The NFT Project That Will Land on the Moon
There have been several interesting firsts in the NFT space over the last few years, but Jeff Koons’ latest art project and first entry into NFTs is about to set the bar astronomically high. “Jeff Koons: Moon Phases,” a collaborative effort between NFMoon, 4Space, and Pace Gallery, will see a group of Koons’ sculptures sent to and installed on the surface of the Moon. The launch is scheduled to take place at launchpad 39A at Kennedy Space Center sometime later this year and will expand the scope of human culture and artwork to the scale of the solar system. Each […]