Creative Data Networks
What Video Marketers Should Know in 2022, According to Wyzowl Research
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we’ve released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. We recently released our eighth State of Video Marketing report and, in light of the chaos of recent years, it’s perhaps our most fascinating set of findings yet. […]
11 Clever Fall Marketing Ideas to Engage with Your Audience
What’s not to love about fall? It’s the season for cooler weather, warm-colored leaves, football games, festivals, and pumpkin spice lattes. Autumn also takes everyone a step closer to the busy end-of-the year holiday season. With so much going on, fall can be a great time to grow your business. It’s your chance to win […]
Video Resume: Tips for Making a Stunning One
A video resume, or a video CV, has become a very common tool for job seekers. The idea behind this recording is to promote a job seeker. A video resume is basically a recording of your resume, which includes the most relevant details. Your objective is to get a job in your chosen industry, and … The post Video Resume: Tips for Making a Stunning One appeared first on Digital Agency Network.
Voice is the Future of Marketing and the Future is Coming Faster than You Think
At the foundation of all marketing should be one thing: connecting with your target audience. If you’re not connecting, you’re not successfully communicating and you’re certainly not successfully marketing. In our current world, limited by COVID-19 restrictions and protocols, we’ve seen marketing change. But while some methods of marketing have been given the boot, other … The post Voice is the Future of Marketing and the Future is Coming Faster than You Think appeared first on Digital Agency Network.
5 Timely B2B Marketing Tips I’ve Learned From 15 Years As A Remote Worker
With hybrid and remote work here to stay and digital-first marketing on the rise, how can B2B marketers make the most of these important shifts? Although I’ve written about remote work before, in pieces including “Remote Communication Opportunities For B2B Marketers,” “Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer,” and “Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing,” the permanent changes to where and how we work have significant implications that will affect B2B marketers forever, so it’s time to reassess. Let’s take a close look at five ways B2B marketers […]
B2B Marketing News: Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar
LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring Microsoft’s LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video features for the flexible hosting and management of online events, adding to the platform’s creator features, LinkedIn (client) recently announced. TechCrunch Social Media Forecast to Overtake TV in Ad Spend This Year A robust 14.8 percent annual growth rate for social media advertising spending over the 2021 through 2024 period tops online video’s 14 percent and paid search’s 9.8 percent, […]
Page Experience is Here to Stay: Moz Launches Performance Metrics Suite
Way back in April 2021, I had the honor of announcing a new beta Moz product: Performance Metrics. It arrived just in time for SEOs to track and improve their sites through the anticipated May launch of Google’s Page Experience update. We uniquely offered at-scale tracking and issue identification against Core Web Vital metrics for hundreds of URLs per campaign, rather than the handful of URLs available in competing tools at the time. Back then, we (correctly) anticipated a minimal initial impact from the update, but even we didn’t foresee Google’s delay of the full rollout until August. However, sites […]
How Contextualizing Topics can Lead to Press-worthy Content for Your Brand
More brands than ever are investing and producing quality journalism to drive their earned media strategy. They recognize that it’s a valuable channel for simultaneously building authority while finding and connecting with customers where they consume news. But producing and distributing great content is no easy feat. At Stacker and our brand-partnership model Stacker Studio, our team has mastered how to create newsworthy, data-driven stories for our newswire. Since 2017, we’ve placed thousands of stories across the most authoritative news outlets in the country, including MSN, Newsweek, SFGate, and Chicago Tribune. Certain approaches have yielded a high hit rate (i.e., […]
Hunter or Hunted?
Moriah Richard is the managing editor at Writer’s Digest. Since obtaining her MFA in fiction, she has worked with over 100 authors to help them achieve their publication dreams. As a reader, she’s most interested in horror, fantasy, and romance, although she will read just about anything with a great hook. Beyond the page, she enjoys cooking, World of Warcraft, and playing endless hours of fetch with her golden retriever. Find Moriah on Twitter @MoriahRichard93.