Creative Data Networks
What is a Product Marketing Manager? Job Description and Salary
Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve. They’ve brainstormed and planned out the best possible product, and then meticulously crafted it before testing its functionality to make sure that it does indeed do what it was meant to do. You are convinced that this is the best addition to the world since chocolate. With an amazing product ready to go to market, there’s only one question left in your mind. How are […]
My Top Prediction for 2022 Digital Marketing Trends!
On Facebook, there are around 200 million small companies, each flailing their digital arms madly in an attempt to attract new customers. In such an oversaturated platform, it’s more and more challenging to stand out. So why not devote a portion of your marketing budget to a site that 80% of users regard as “an … The post My Top Prediction for 2022 Digital Marketing Trends! appeared first on Digital Agency Network.
Best Of B2B Search Marketing: Optimize Your 2022 With Our Top 10 SEO Posts
Search marketing has morphed and grown in numerous ways throughout 2021. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy that will help B2B marketers meet the increasing challenges placed in front of us. We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog covering the state of search marketing — which will celebrate its 19th year in 2022. To help our blog community grow its […]
B2B Marketing News: B2B Data Acquisition Strategies, Rising Social Privacy Concerns, Meta Brings WhatsApp To Its Workplace Platform, & The Role Of Timing In B2B Marketing
Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers? [Survey] 79 percent of B2B marketers have said that their website registration forms are the most effective customer and prospect data-gathering tactic, followed by 54 percent who said content downloads from dedicated landing pages, and 47 percent who said in-person events, according to recently-released survey data. MarketingCharts B2B sellers deal with challenges of online customer experience Half of B2B sellers see budget and supply chain improvements as the largest challenges they’re likely to face in 2022, with 47 percent noting that data management will be among their top issues […]
WD Presents: 6 WDU Courses, an Upcoming Virtual Conference, and More!
There’s always so much happening in the Writer’s Digest universe that even staff members have trouble keeping up. As a result, we decided to start collecting what’s on the horizon to make it easier for everyone to know what’s happening and when. This week, we’re excited to announce six new WDU courses, a romance writing virtual conference, and more! **** Six New WDU Courses Start This Week! Writing Historical Fiction Join Donna Russo Morin to learn the definition of historical markers and how and where to unearth them. And uncover the tools to integrate history, research, and the fiction plot […]
What Is Investigative Journalism?
My heart pounds as I prepare to enter the building. A backpack, equipped with a hidden camera occupies the passenger seat, an entity all its own. This is the hardest part, getting into character, hoping I don’t get caught. I must remember my cover story. They don’t know I’ve infiltrated their group and am filming everything. Not yet at least. Once I step outside the car and into my role, the sickening fear subsides. But those moments just before are nerve wracking. (How Not to Write a How-To Book) This was my most memorable assignment as a television investigative journalist—going […]
7 Unique Keyword Sources To Boost Your Site Ranking via @sejournal, @GeraldSearch
It’s time to away from the standard SEO strategy. These 7 uncommon keyword sources can help you get ahead of your competition. The post 7 Unique Keyword Sources To Boost Your Site Ranking appeared first on Search Engine Journal.
Inbound Links As A Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern
There are a number of claims surrounding inbound links as a ranking factor. But are they true? Let’s take a look. The post Inbound Links As A Ranking Factor: What You Need To Know appeared first on Search Engine Journal.
How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From]
Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra? Oftentimes, founders think they know what makes a good brand name. But choosing a vague reference or visionary ideal (like Cadabra) for a name can confuse customers. Naming a brand isn’t as simple as creating a made-up word or picking a name that looks great on paper. Fortunately, setting up a brand naming […]
How to Use Porter’s Five Forces to Outmaneuver Your Competition
Porter’s Five Forces is a model that identifies and describes the five economic forces that shape every industry. More specifically, it explains how these forces dictate every industry’s competitive intensity, potential for profitability, and attractiveness. Porter’s Five Forces has become a fundamental model that most businesses use to grasp the dynamics of their industry and, in turn, drive their business strategy. And it can help you do the same, too. To help illustrate this, we’ve fleshed out the five fundamental economic forces at play in every market and provided an example analysis in each section, so you can see how […]