Creative Data Networks
How to Use Porter’s Five Forces to Outmaneuver Your Competition
Porter’s Five Forces is a model that identifies and describes the five economic forces that shape every industry. More specifically, it explains how these forces dictate every industry’s competitive intensity, potential for profitability, and attractiveness. Porter’s Five Forces has become a fundamental model that most businesses use to grasp the dynamics of their industry and, in turn, drive their business strategy. And it can help you do the same, too. To help illustrate this, we’ve fleshed out the five fundamental economic forces at play in every market and provided an example analysis in each section, so you can see how […]
Top 6 White Hat SEO Techniques To Drive More Traffic In 2022
Whether you’re making a website for fun or you’re doing it for your company, finding out that search engines don’t recognize your website can be frustrating. If a search engine won’t display your website on their results pages, there’s a huge chance that you won’t have any visitors to your site. This is especially true … The post Top 6 White Hat SEO Techniques To Drive More Traffic In 2022 appeared first on Digital Agency Network.
Is Your Startup EAT-Ing Right and How Can You Make Sure?
It’s the first month of the new year and you may be making lifestyle changes in way of a resolution, things like exercising more or eating right. Did you know the same can be applied to content marketing for your startup? It’s true, perhaps not exercising more, but making sure your startup is EAT-ing right … The post Is Your Startup EAT-Ing Right and How Can You Make Sure? appeared first on Digital Agency Network.
B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts
Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles 41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics — one of several findings of interest to B2B marketers contained in recently-released Dun & Bradstreet study data. MediaPost Oracle to Buy Cerner in $28B Health Care Play Oracle has announced that it will acquire medical records firm Cerner for some $28.3 billion, a move that will bring a vast expansion to Oracle’s health care segment and bolster the reach […]
Broadcast Your B2B Marketing with a Brand Voice that Rings True
Last month, the sports world mourned the loss of John Madden, an iconic broadcaster who – for many of us – became the voice of NFL football. Overshadowing his illustrious career as a head coach, which included a Super Bowl victory, Madden is best known as a legendary color commentator – likely the most recognizable and beloved in the history of football, if not all of professional sports. What is it about Madden that made his voice and narration so resonant with fans? If you read through some of the various tributes to emerge since his passing, a few recurring […]
Hit Me With Your Best Blogs: The Top 25 Moz Blogs of 2021
2021 was a big year for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, released new and improved guides for topics like local SEO, link building, and Google Analytics, and launched exciting betas for Moz Pro — Performance Metrics and True Competitor. We also published 186 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find Whiteboard Friday episodes, technical SEO insights, search engine updates, and tips for analytics, among several other topics. Enjoy this look-back, and have a safe and happy […]
2022 Local SEO Success: The Year of Everywhere
“Everywhere!” is going to be the ebullient byword for approaching a brand new year of local search marketing with gusto. In 2022, the opportunity is there for local businesses to be everywhere customers are looking at a time when they are particularly open to change, whether that’s exploring new companies, testing new brands, or trying new modes of communication. Public health, and its direct impacts on local businesses, will remain unpredictable. However, what’s as sure a bet as you’ll find anywhere these days is that if the companies you market can be found and liked by customers, you can significantly […]
Abbreviation vs. Acronym vs. Initialism (Grammar Rules)
If you have trouble understanding the difference between an abbreviation, acronym, and initialism, don’t worry: They’re easy to mix up. In fact, they often overlap each other. But this post will attempt to untangle these terms ASAP. (Grammar Rules for Writers.) Learn when you’re using an abbreviation vs. acronym vs. initialism with Grammar Rules from the Writer’s Digest editors, including a few examples of correct usages. Abbreviation vs. Acronym vs. Initialism Abbreviation is the shortened form of a word or phrase intended to speed up communication and/or use fewer symbols. For instance, using “vs.” for “versus” or “dept.” for “department” as […]
Plot Twist Story Prompts: The Message
Plot twist story prompts aren’t meant for the beginning or the end of stories. Rather, they’re for forcing big and small turns in the anticipated trajectory of a story. This is to make it more interesting for the readers and writers alike. Each week, I’ll provide a new prompt to help twist your story. Find last week’s prompt, The Ultimatum, here. Plot Twist Story Prompts: The Message For today’s prompt, deliver a message that changes the course of your story. The message could be something ominous, like an approaching army or a death in the family. Or it could be […]
How Much Do Self-Published Authors Make on Amazon?
Self-publishing is a quickly growing industry. Authors have found a step-around for the toiling, exploitative traditional publishing industry, and they’re taking hold of their own career and art. While the creative freedom, quick turnaround, and higher royalty rates sound amazing, how much money can you actually make self-publishing your books? A major platform for indie writers is Amazon. As a tool, Amazon can be tricky to learn and master. But with a little research and a strong strategy, a self-published author can make $10,000+ per month publishing their own books on Amazon. If you’re considering self-publishing on Amazon, you probably […]