Creative Data Networks
How Writers Can Apply Business Tools to Their Writing
When artistry unites with a little business know-how, you can grow your writing career, reach new audiences, and increase the impact your words get to have on the world. (What Is an ARC in Publishing and Writing?) In my first term of graduate business school, I stood in front of my class to give a presentation introducing myself to them. I started by talking about my day job career as an analyst and what had led me to pursue my MBA. Then I looked down, paused, looked back up, and started over, this time introducing myself as a fantasy and […]
11 Pros and Cons of Writing for Free
Free writing can be a wonderful exercise where a writer sits down and writes without inhibitions. Writing for free, however, may be a completely different matter. Freelance writers can often be asked to write for free and/or produce “speculative/spec writing” and this can confuse and frustrate many a prospective, new, or established freelance writer. (How Much Should Writers Charge Per Word or Per Project?) When you consider a freelance writer’s time, effort, and subject matter expertise, they should be paid a fair rate. Routinely, however, a freelance writer will be asked to create without compensation. Novice freelancers or writers writing […]
Google Ads Performance Max Replaces Smart Shopping & Local via @sejournal, @brookeosmundson
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April. The post Google Ads Performance Max Replaces Smart Shopping & Local appeared first on Search Engine Journal.
3 Types of Competitors to Watch (+ How to Find Them)
According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are? All businesses have competition — and knowing yours is key for innovating your products, services, and marketing strategies. But identifying the competition isn’t always obvious. Some are direct, while others may take more time to uncover. Here, we’ll cover the three types of competitors to watch, and five ways to identify them. 3 Types of Competitors in Business 1. Direct competitors. A direct competitor probably comes to mind when you think of your competition. These are businesses offering similar (or identical) […]
What is the LinkedIn Pixel — and How Does it Work?
Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe. Less talked about, however, is the potential of this work-focused networking site for marketing, advertising, and sales opportunities. While it’s true that the primary purpose of LinkedIn is streamlining employment and recruitment efforts, the platform also supports more social connections and in turn, opens the door for targeted campaigns that speak to the needs of its specific user base. The challenge? Measuring the impact […]
6 Things Every Writer Should Know About Sylvia Beach and Shakespeare and Company
You know, it’s funny that it took me so long to write The Paris Bookseller—I’ve been carrying Sylvia’s story around inside me since I was 20 years old, which is when I read her memoir, a slim volume called Shakespeare and Company. I found an old paperback of it in a used book bin outside one of the many bookstores in my college town, and since I was an English major obsessed with the 1920s, I read it right away. (Kerri Maher: On Playing the Long Game) I was charmed by Sylvia’s recollections of her bookstore and lending library and […]
WD Presents: Our New Podcast, 6 New WDU Courses, and More!
There’s always so much happening in the Writer’s Digest universe that even staff members have trouble keeping up. As a result, we decided to start collecting what’s on the horizon to make it easier for everyone to know what’s happening and when. This week, we’re excited to announce our brand-new podcast, 6 WDU courses starting this week, and more! **** Introducing Writer’s Digest Presents—The Podcast! We’re excited to share the inaugural episode of Writer’s Digest Presents, a monthly podcast featuring conversations with writing and publishing experts! In our inaugural episode, the editors of WD discuss Beginnings, featuring a roundtable discussion […]
Are Manual Actions A Google Ranking Factor? via @sejournal, @MattGSouthern
It can be intimidating not to know what this penalty means for your site. Learn more about manual actions and whether they impact search rankings. The post Are Manual Actions A Google Ranking Factor? appeared first on Search Engine Journal.
Link Graphs And Google Rankings via @sejournal, @martinibuster
Link graphs are a fundamental part of how Google understands websites and ranks them The post Link Graphs And Google Rankings appeared first on Search Engine Journal.
The Ultimate Guide to Performance Management: 5-Step Process and Best Practices
Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing. No, it’s not your product (though that’s definitely important). It’s actually your employees. Without your employees, products won’t get made, customers won’t learn about those products, and there will be no one there to sell or deliver those products, or provide customer service to them after they’ve purchased. While your customers may be your most important stakeholders, in a business or organization, your employees are your biggest asset. Their performance, mindset, attitude, and loyalty can make or break […]