Creative Data Networks
Boost Your Vacation Rental Bookings with SEO via @sejournal, @JRiddall
Capture the attention of potential guests and drive direct bookings with a strong SEO strategy for your vacation rental business. The post Boost Your Vacation Rental Bookings with SEO appeared first on Search Engine Journal.
My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and favorite tools for designing website imagery that will make your site stand out and delight your visitors. Table of Contents What is website imagery? Types of Website Imagery Tips for Creating Great Website Imagery How I Use Canva for Website Imagery 5 Website Imagery Tools […]
Media Mix Modeling: What It Is and How to Use It [+ Examples]
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing. She runs PPC, I run SEO, and we both know our work impacts the other. We also work closely with internal teams who have many other channels within their marketing media kit. When it comes to marketing, I’m sure we can all […]
How to Strengthen Your Brand’s Authority — Whiteboard Friday
Discover proven strategies for strengthening your brand’s authority in 9 easy steps. From product excellence (featuring Tony’s Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance their brand’s presence and authority across digital channels.
GBP Reviews Outage Is Over via @sejournal, @martinibuster
Google announced that most Business Profile Reviews are returned to normal. Sites still missing reviews should be normal in a few days The post GBP Reviews Outage Is Over appeared first on Search Engine Journal.
Be Mine: A Brief History of Valentine’s Day Marketing
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine’s Day actually originated with an arguably gruesome ancient festival, where there was no chocolate or exchange of cute, red-and-pink cards. So how the heck did we get from an ancient Roman festival to a holiday that compels many […]
Advanced Link Building Strategies For National, International & Local via @sejournal, @rollerblader
Learn advanced link building strategies to naturally attract links from media, industry publications, niche sites, and bloggers. The post Advanced Link Building Strategies For National, International & Local appeared first on Search Engine Journal.
How the Scarcity Principle Can Transform Ecommerce
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an overnight success. But by 2007, the buzz was gone. Competitors had cropped up. Dozens of newer sites were offering better deals and cheaper prices. SmartBargins lost its market share, and visitors left in droves. So Fischman tried again — except this time, he eventually sold […]
I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time management and capacity that I need to consider. Hiccups like sickness, lengthy internal reviews, and mismatched expectations can derail a project. So, how do I anticipate potential delays and incorporate them into my planning? Let me introduce you to the PERT method. Table of Contents […]
Google Updates Product Markup To Support Member Pricing & Sales via @sejournal, @MattGSouthern
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. The post Google Updates Product Markup To Support Member Pricing & Sales appeared first on Search Engine Journal.