Creative Data Networks
Where Nonprofits Spend Their Time On Social Media in 2022
There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns. That’s where social media can help. Let’s dive into the social media platforms that non-profit orgs can leverage today. How Non-Profits […]
What Is Google LaMDA & Why Did Someone Believe It’s Sentient? via @sejournal, @martinibuster
Could Google’s LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter. The post What Is Google LaMDA & Why Did Someone Believe It’s Sentient? appeared first on Search Engine Journal.
The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It via @sejournal, @oxbird_com
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.
Upcoming Drops: June 20-26
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Politicians Are Turning to NFTs to Fund Their Campaigns
NFTs have revolutionized the world of crowdfunding. Instead of relying on platforms like Kickstarter or Indiegogo to raise money, many people are using the proceeds from NFT sales to support charitable causes. In the first few months of 2022 alone, activists and organizations raised millions to eliminate medical debt, protect reproductive rights, and help those affected by war. NFTs have been used to raise money in just about every sector — including politics. Even former presidential candidate Andrew Yang sees the opportunity to use NFTs and Web3 to drive fundraising and community-building efforts. And he isn’t alone. As the U.S. […]
Fox Develops Its NFT-Focused TV Subdivision by Adding $100 Million of Funding
Even against the background of the overwhelming downtrend, NFT madness is capturing more and more media space. Currently, the media giant Fox Corporation has announced its intent to invest a whopping $100 million into the experimental NFT TV-related shows. To bring its intentions to life, Fox hires Rick and Morty’s creator Dan Harmon, who’s developing the brand-new NFT series dubbed Krapopolis. The latter is called the “first-ever studio show curated on the blockchain.” Moreover, a specific division called Blockchain Creative Labs (BCL) was created by Fox in partnership with Bento Box Entertainment to develop the NFT shows. Thus, Fox Corporation […]
How We Increased Revenue with Speed Optimization [Local SEO Case Study]
Last year, I pitched a series of technical SEO topics for local SEO on twitter and got lots of positive feedback. One of these elements of technical SEO that can feel extremely daunting and unfamiliar to local SEOs is speed optimization. There are some key scenarios when local SEOs should seriously consider speed optimization, even for a small local client. After all, these clients are still impacted by the issues that come along with having a slower website — such as higher bounce rates, lower conversions, and worst of all, a poor user experience. There are also plenty of instances […]
Inclusive Language: How To Use and Promote It at Your Organization
Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging. Using inclusive language, and having workplace conversations devoid of exclusive language, means employees are more likely to feel like they belong and can be their authentic selves at work. Here we’ll explore what inclusive language is and provide examples to ensure you create an inclusive workplace and inclusive marketing material and 2022 and beyond. To explore how you might promote inclusive language at your organization, I spoke with some experts at HubSpot who have first-hand knowledge […]