Creative Data Networks
Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To)
We’ve been re-optimizing Brafton’s blog content consistently since 2018. It’s been one of the main SEO strategies we’ve used to increase our blog traffic from 20,000 to 200,000 monthly visitors over the last three years, and we’re continuing with this strategy into 2022 (and probably beyond). For the purpose of this study, we wanted to answer the question, “How well does content re-optimization work, and is it worth your time?” But first, let’s back up and get some definitions out of the way. What is content re-optimization? In its simplest form, content re-optimization is the process of updating existing content […]
Wednesday Poetry Prompts: 605
For today’s prompt, write a forgetful poem. This could take the form of a poem about forgetting an important anniversary or an item (like the keys to the house that you locked on the way out the door). Or play off memory myths like that an elephant never forgets. Or write about forget-me-not flowers. Or, well, I feel like I might be forgetting a few other options as well. Remember: These prompts are springboards to creativity. Use them to expand your possibilities, not limit them. Note on commenting: If you wish to comment on the site, go to Disqus to […]
How To Accurately Measure Core Web Vitals via @sejournal, @DebugBear
Want to improve your website’s performance? Find out how DebugBear helps you track historical changes, see changes to your website’s performance immediately, and more. The post How To Accurately Measure Core Web Vitals appeared first on Search Engine Journal.
Why NAP & User Experience Are Crucial To Local SEO via @sejournal, @TaylorDanRW
A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here’s what you need to know. The post Why NAP & User Experience Are Crucial To Local SEO appeared first on Search Engine Journal.
5 Reasons to Keep an Eye on Your Brand Awareness Metrics
If you connect well, you sell better. Isn’t it so? Establishing a connection with your consumers lies at the base of any business. It is a continuous process. Done for a considerable amount of time, it breeds trust between you and your customer. This over time converts a user into a loyal customer. But, how do … The post 5 Reasons to Keep an Eye on Your Brand Awareness Metrics appeared first on Digital Agency Network.
Should You Make the Move? An SEO’s Journey from Agency to In-House
I’ve heard over and over from fellow SEOs that they just “fell into” the industry and didn’t know much about it beforehand. Well, I am no exception. I searched far and wide for a marketing job prior to graduating college in 2018, but it was my sister who introduced me to the concept of SEO. She suggested I apply to the agency she worked at, so I quickly started Googling to learn more about the concept. After my brief research and a few interviews, I found myself at a large digital marketing agency. I loved working at the agency with […]
The Rise of Closed-Door Romance
It’s almost ironic to talk about Closed-Door Romance on the heels of the second season drop of Netflix’s widely popular Bridgerton. In book and film form, Julia Quinn’s blockbuster series espouses romance for both the mental and physical senses. Heavy on the physical, if one engages between the pages of her familial threaded story and more viscerally pronounced on screen in moments of heightened passion. (3 Tips on How to Spark Romance in a Character Who Is Content With Being Single) Indeed, from the earliest iterations of romance from its peek-a-boo French Flaps highlighting a couple embracing to the shirtless […]
Typography Since the Typewriter
(Editor’s Note: Please enjoy this piece from Michael Arndt on typography since the typewriter. Understandably, Arndt is a little particular in how the fonts in this piece should display. However, our web platform, much like the typewriters mentioned in this piece, is a little limited in font options, so we’ve made images of his piece to retain style and formatting.) Learn more about Michael Arndt’s Snails & Monkey Tails: A Visual Guide to Punctuation & Symbols IndieBound | Amazon (Writer’s Digest uses affiliate links.) ***** No matter what type of writing you do, mastering the fundamentals of grammar and mechanics […]
8 Fun & Engaging Content Marketing Trends In Hospitality via @sejournal, @ADiSilvestro
It’s important that hospitality brands show customers they know how to accommodate ever-changing traveler needs. Here’s how successful brands are doing it with content marketing. The post 8 Fun & Engaging Content Marketing Trends In Hospitality appeared first on Search Engine Journal.
Google: Alt Text Only A Factor For Image Search via @sejournal, @MattGSouthern
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. The post Google: Alt Text Only A Factor For Image Search appeared first on Search Engine Journal.