Creative Data Networks
Visualizing Google Core Update Winners & Losers With Python via @sejournal, @artios_io
See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update. The post Visualizing Google Core Update Winners & Losers With Python appeared first on Search Engine Journal.
How to Develop Brand Architecture
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there’s no connection between your brand’s offerings, messaging, and identity. This inconsistency can confuse consumers and dilute the overall value of the brand. (Think of it like walking through a building where every room has vastly different interior design). To ensure your brand architecture fits […]
What a Crisis Manager Does and How to Be a Great One
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point. While it’s not the happiest of thoughts, it’s realistic. Unfortunately, we don’t have the luxury of opting out from negative occurrences. Still, we do have the […]
How to Improve Your Google PageSpeed Insights Score in 2021
By the words of Google, speed equals revenue. If you have a slow-loading site, visitors will bounce faster than you can say “conversions.” The speed of your website will have a direct impact on your SEO and conversion rates. After all, a sluggish website increases the likelihood of people bouncing from your page. In fact, […]
What Does Work-Life Balance Mean at Growth Rocket?
One of the core values of Growth Rocket (GR) is “Grow or GTFO.” Over the past year that I’ve been a writer here, I’ve realized that real growth happens by taking a step back. Just like muscles in our body, we must learn when to rest before we get back to work. At GR, we […]
Why Agencies are Scrambling for Web Accessibility
Diversity, equity, and inclusion are increasingly a priority for businesses. It’s no wonder then that web accessibility has become a staple offering among agencies of all sizes. The internet is an indispensable resource integral to every facet of our lives. It’s used for everything from reading the news, to shopping, to communication, to work and … The post Why Agencies are Scrambling for Web Accessibility appeared first on Digital Agency Network.
How to Know If Your Company Needs a Training Specialist
There’s no doubt that human capital is the most valuable asset for any business. If you want your company to thrive, you’ll need to ensure that your staff develops constantly and has all the necessary competencies for success. And it is training specialists who will help you with that by being responsible for your team’s … The post How to Know If Your Company Needs a Training Specialist appeared first on Digital Agency Network.
B2B Marketers: It’s Time to Make Inclusive Language a Priority. Here’s How.
If you’re in the business of marketing, I don’t need to tell you that words have power. They have the power to influence. The power to endear. The power to alienate. If you’re in the business of marketing, I don’t need to tell you how undesirable that last effect is. It’s the risk today’s brands are running if they fail to make inclusive language a priority. The words used in content and communications speak volumes about a company’s values. Following a few simple guiding principles can make a big difference in projecting a brand culture and community that are welcoming […]
B2B Marketing News: More Executives Using Social, B2B Events Rebound, New Trust Barometer Data, Meta’s New Ad Policies, & Mobile Ad Spend Rises
B2B Pros Worry About Leads Getting To The Right Person, Study Finds 58 percent of B2B marketers have said that they are only somewhat or not confident in their organization’s process for taking inbound leads to proper sales team members — one of several statistics of interest to digital marketers contained in recently-released survey data. MediaPost More executives are turning to social media during the pandemic. [Report] Some 56 percent of business executives have said that they are increasing their usage of social media due to the pandemic, with 68.4 percent expressing positive reactions to colleagues or leaders sharing industry […]
Charting the Next Frontier: What is the Facebook Metaverse?
When I first heard about the Facebook rebrand into Meta, I felt as if my worst Black Mirror fantasies had become a reality. It felt a tad ironic reading up about the news as someone who’s quit social media and has been in the dark about any industry-related updates for two years now, but my […]