Creative Data Networks
Subdomain to Main Domain Site Migrations via @sejournal, @martinibuster
Google’s John Mueller explains the complexity of migrating a subdomain to a main domain The post Subdomain to Main Domain Site Migrations appeared first on Search Engine Journal.
Screaming Frog Adds Google URL Inspection API via @sejournal, @martinibuster
Google URL Inspection API integration adds 7 new ways to fix a website with Screaming Frog The post Screaming Frog Adds Google URL Inspection API appeared first on Search Engine Journal.
The Plain English Guide to Demand-Side Platforms (DSP)
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads. According to a 2021 study published by Statista, the US was the largest programmatic advertising market worldwide, spending an estimated $70 billion in […]
The Beginner’s Guide to Share of Voice
If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising. As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, we’ll review everything you need to know about share of voice. This metric was mainly used as a way to […]
The Digital Marketing Policies for Private Hospitals & Medical Clinics (PHMC) In Singapore
When private hospitals and medical clinics (PHMCs) in Singapore create digital marketing campaigns for medical procedures, they should be extra careful. A single and small mistake can lead to many consequences, such as penalties that could leave a dent in their reputation, causing them to lose the trust of their potential customers. To prevent these … The post The Digital Marketing Policies for Private Hospitals & Medical Clinics (PHMC) In Singapore appeared first on Digital Agency Network.
How to Use STAT to Discover Extra Value in Your Keyword Data
Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi and welcome to another edition of Whiteboard Friday. I’m Zoe. I work in the Learning team here at Moz, and my focus is on developing educational materials and resources to promote […]
2022 February Flash Fiction Challenge: Day 4
As always, if you’re on Twitter, Facebook, or Instagram (or anywhere else), don’t forget to use the #FlashFictionFeb hashtag. For today’s prompt, let’s write about a dream coming true. Remember: As mentioned yesterday, these prompts are just starting points; you have the freedom to go wherever your flash of inspiration takes you. (Note: If you happen to run into any issues posting, please just send me an e-mail at mrichard@aimmedia.com with the subject line: Flash Fiction Challenge Commenting Issue.) Here’s my attempt at making dreams come true: Ever After Jay paused in the doorway, the takeout bags bumping gently against […]
KPIs & Metrics That Matter For Digital Marketing Success In 2022 via @sejournal, @hethr_campbell
Want to watch the webinar KPIs & Metrics That Matter For Digital Marketing Success In 2022 on-demand? The post KPIs & Metrics That Matter For Digital Marketing Success In 2022 appeared first on Search Engine Journal.
Small Business SEO Checklist: 11 Ways To Improve Rankings via @sejournal, @mindyweinstein
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate optimization (CRO) comes in. In this guide, you’ll learn about the power of CRO, why your business should focus on improving your conversion rate, and how to get started. What is a conversion rate? A conversion rate is the percentage of visitors who complete a […]