Creative Data Networks
What is a Web Crawler? (In 50 Words or Less)
When it comes to technical SEO, it can be difficult to understand how it all works. But it’s important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a large role in search engine optimization is none other than the web crawler. In this post, we’ll learn what web crawlers are, how they work, and why they should crawl your site. You might be wondering, “Who runs these web crawlers?” Usually, web crawlers are operated by search engines with their own algorithms. The algorithm will tell the web crawler […]
What Are Brand Assets? 6 Examples to Inspire You
All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it’s essential for companies to design brand assets that highlight their values, strengths, offerings, and identities. Brand assets let you create customer touchpoints that are immediately recognizable. Think of Amazon packaging, the Pixar lamp, or Apple’s minimalist design. But branding assets aren’t simply logos and slogans. They’re the combination of several elements that come together to create a […]
How to Create Persuasive and Engaging Ads for Your Business
Digital advertising is a fast-paced and ever-evolving industry––and it’s a booming one. According to 2021 predictions, companies were on track to spend $450 billion on digital ads. The U.S. is the largest global market for mobile advertising spending. Crafting an ad that can stand out amongst the plethora of digital campaigns can be challenging. When … The post How to Create Persuasive and Engaging Ads for Your Business appeared first on Digital Agency Network.
Grow Your Business: How to Optimise Your SEM Campaign?
For the past two years, digital transformation has become a hot topic. Many companies have successfully transformed themselves thanks to the digital marketing grant, while others are still struggling to figure out the world of online business and digital marketing. Since digital marketing has been expanding, it is only natural that there are many things … The post Grow Your Business: How to Optimise Your SEM Campaign? appeared first on Digital Agency Network.
B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features
The Purpose of Content Marketing for B2B vs. B2C Brands 88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility — three of several statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand Digital marketing specialists and account executives joined social media managers as the most in-demand marketing occupations, while digital marketing, advertising, and social media skills had the biggest mismatch […]
Core Web Vitals: What Next?
The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and welcome to another Whiteboard Friday. This week’s video is about Core Web Vitals. Before you immediately pull that or pause the video, press Back, something like that, no, we haven’t got stuck in time. This isn’t a […]
Plot Twist Story Prompts: Who Am I?
Plot twist story prompts aren’t meant for the beginning or the end of stories. Rather, they’re for forcing big and small turns in the anticipated trajectory of a story. This is to make it more interesting for the readers and writers alike. Each week, I’ll provide a new prompt to help twist your story. Find last week’s prompt, Initiation Project, here. Plot Twist Story Prompts: Who Am I? For today’s prompt, have a character experience amnesia. To be honest, I’m surprised it’s taken us this long to get to one of the more popular plot twist devices, but I’ve probably […]
2022 February Flash Fiction Challenge: Day 18
As always, if you’re on Twitter, Facebook, or Instagram (or anywhere else), don’t forget to use the #FlashFictionFeb hashtag. There are a lot of ways to write about time. Is it running out? Stretching out? Suspended? Is it being represented by a clock or a time machine? Is your character trying to get it back or are they trying to extend it? For today’s prompt, let’s write about time. Remember: As mentioned yesterday, these prompts are just starting points; you have the freedom to go wherever your flash of inspiration takes you. (Note: If you happen to run into any […]
Google Highlights Performance Max Campaigns In Weekly PPC Chat via @sejournal, @brookeosmundson
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them. The post Google Highlights Performance Max Campaigns In Weekly PPC Chat appeared first on Search Engine Journal.
We’re Looking For A Unicorn… via @sejournal, @itsduhnise
We’re looking for a data-driven, curious, and supportive editorial leader who knows marketing inside and out. Is that you? The post We’re Looking For A Unicorn… appeared first on Search Engine Journal.