Creative Data Networks
Understanding the Google Ads Auction: The Importance of Quality Score + How to Improve It
Google holds over 85% of global desktop search traffic and gets billions of searches per day. Google’s advertising revenue through Google Ads was $209.49 billion in 2021, the majority of which came from search advertising. Google Ads is very competitive and Google uses an auction system to decide which ads to show. When a search query is made with a keyword that has multiple bidders, Google Ads runs an auction to determine which ads are eligible to be shown for that keyword and their ad positions. Only ads that meet minimum quality requirements will be shown for a relevant search […]
How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business. Understanding a customer’s buying cycle is how you can have the right marketing for a successful commerce site. Online Buying Cycle The online buying cycle is very similar to the original buying cycle; however the key difference is the online buying cycle occurs online. Because it is online; many ecommerce sites and brands will utilize social media platforms and email marketing as marketing tools to help market and sell […]
Google Replacing ‘Warning’ Labels In Search Console via @sejournal, @MattGSouthern
Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The post Google Replacing ‘Warning’ Labels In Search Console appeared first on Search Engine Journal.
Should I Use Broad Or Phrase Match Negative? Ask The PPC via @sejournal, @navahf
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post Should I Use Broad Or Phrase Match Negative? Ask The PPC appeared first on Search Engine Journal.
Romania Plans to Use NFTs To Decrease Bureaucracy (Updated)
Red tape, bureaucracy — whatever you want to call it — is the reason why everybody dreads going to the DMV (or any government office, for that matter). Romania might have the answer to this, and it involves the use of NFTs. On June 14, Romania’s National Institute for Research and Development In Informatics (ICI) announced an ongoing project that’s slated to make life easier for all its citizens, web3 native or not. It’s an institutional NFT marketplace that, according to ICI Director Adrian Vevera, would “evolve the collaboration between citizens and institutions using a modern digital framework.” Say goodbye […]
How This NFT Project Is Helping a Species Go ‘Unextinct’
Hype. What image does that word evoke in your mind? Is it a massive super-conference? A truly exclusive drop? Goblins? For wildlife photographer Tim Flach, it’s Spix’s Macaw taking flight in the wild for the first time in 22 years. On June 11, 2022, Spix’s Macaw became the first species to go “unextinct,” with a group of birds being released in Bahia state, Brazil. To celebrate the watershed moment in animal conservation, Flach partnered with Atlas Labs and the Association for the Conservation of Threatened Parrots (ACTP) for his debut into the NFT space: Project Unextinct — a collection of […]
Olyverse offers new concept of experiential NFTs: Nonfungible Stories (NFSs)
Present-day Hollywood is built on a centralized landscape, where monopolized institutions hold all the power.
NFT ticketing may catch on faster in France after UEFA championship debacle
French authorities take note after fake tickets and gatecrashers spoiled the UEFA Champions League final experience for many soccer fans in Paris last month.
OpenSea announces migration to Seaport protocol
The firm estimated that users can save 35% on gas fees with newly optimized transaction efficiency.
Nifty News: Lacoste’s luxury DAO, Bill Gates slams Bored Apes and more…
Bill Gates has slammed “expensive digital images of monkeys” while an NFT trader made a 921.12 ETH profit on a BAYC NFT overnight.