Creative Data Networks
Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]
It’s a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth (“on the other hand…“). The truth is, depending on your specific goals, resources, and budget, one path may make more sense than the other. We’ve rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Let’s dive into the key benefits and drawbacks of hiring an agency, explore how to make the right decision for your business, […]
6 Reasons Why Blogging Is Important For Marketing And SEO via @sejournal, @kristileilani
Discover why blogging is essential for brands and what strategies they use to ensure their blogs are influential in the ever-evolving age of online marketing. The post 6 Reasons Why Blogging Is Important For Marketing And SEO appeared first on Search Engine Journal.
15 of the Best Facebook Ad Examples That Actually Work (And Why)
On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore, especially for ones just starting out. Sure, you can invest in promotional content to drive users to your Facebook Page and website, but this requires more than an ad budget: it requires strategy. One way to get the most out of your Facebook ad strategy is to create optimized Facebook Ads targeted at the right audience. […]
What Is Puffery & How It Affects Your Brand Reputation via @sejournal, @brookeosmundson
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand Reputation appeared first on Search Engine Journal.
Gather ‘Round the Campfire for the MozCon 2022 Day Three Recap!
If Camp MozCon has to come to an end, we wanted to send it off with a bang. After all, we have to get through the next 364 days before we get to do this again! So, in true MozCon style, we brought in the good coffee, handed out more Roger figurines, and cheered on our best pals as they took the stage. Now, we aren’t going to say we saved the best for last, but we have to admit that our camp counselors for day three were absolute powerhouses. Why Real Expertise is the Most Important Ranctor Factor of […]
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
Have you been on a time crunch to create social media content? Most of us have and it’s a stressful position to be in. Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Not only is your content less likely to meet the needs of your audience, but you’ll also miss out on the creative social topics and events that can be planned for in advance. In this guide, you’ll get the best social media content calendar template and a step-by-step guide explaining how to use it. Use […]
36 Beautiful New Ebook Templates [Free Download]
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don’t convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they won’t generate the leads your sales team is looking for. That’s why it’s so important to create valuable content people want to download, and then package it in a way that’s visually appealing to your readers. An ebook is a practical content choice that delivers so much value to your audience that they won’t mind submitting a […]
Top 5 Chinese Search Engines & How They Work via @sejournal, @BrianFr07823616
Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first. The post Top 5 Chinese Search Engines & How They Work appeared first on Search Engine Journal.
GameStop’s NFT Marketplace Goes Live to Mixed Reception
GameStop’s NFT marketplace is officially live as of July 11, 2022. Users who’ve set up their GameStop wallets are now free to fill them with NFTs from the marketplace, along with any Ethereum they’ve set aside for this big day. So how’s it doing? Well, financially speaking, pretty good. Reports from GameStop analysis Twitter account GMEdd indicate that within 12 hours, the marketplace has grossed well over $1 million in trading volume. The GameStop NFT Marketplace has reached over $1,000,000 in volume since launching nine hours ago. — GMEdd.com (@GMEdd) July 12, 2022 GMEdd also cited MetaBoy as the marketplace’s […]