Creative Data Networks
Google Releases Annual Search Spam Report via @sejournal, @BrianFr07823616
Google’s annual report details its achievements in fighting spam and preventing users from clicking on harmful sites. The post Google Releases Annual Search Spam Report appeared first on Search Engine Journal.
YouTube Expands Shorts To More Surfaces On Mobile & Desktop via @sejournal, @MattGSouthern
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. The post YouTube Expands Shorts To More Surfaces On Mobile & Desktop appeared first on Search Engine Journal.
How to Prevent Click Fraud
When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists. You’ve set aside some marketing dollars to spread awareness and attract people to your brand and your website. You’ve looked into a variety of advertising options, and determined that pay-per-click (PPC) advertising is a sound way to spend your marketing budget. After all, […]
Brave Search Launches Discussions To Provide Better Search Answers via @sejournal, @BrianFr07823616
Open-source browser Brave seeks to provide better answers to queries by using online human conversations, rather than SEO content. The post Brave Search Launches Discussions To Provide Better Search Answers appeared first on Search Engine Journal.
Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 via @sejournal, @VincentTerrasi
If you’ve ever wondered if AI can do SEO and perform as well as human experts, you’ll want to check out this experiment. The post Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 appeared first on Search Engine Journal.
Your First Three SEO Tests
Emily Potter, Head of Customer Success at SearchPilot, is an SEO A/B testing expert. Today, she returns as a Whiteboard Friday host to share with you the first three SEO tests you should run to kick-start your SEO testing program. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz. I’m Emily Potter. I’m Head of Customer Success at SearchPilot. If you haven’t heard of us before, SearchPilot is an A/B testing software that was built specifically for the SEO industry. We run large-scale SEO tests on enterprise websites. Today […]
30 Google Sheets Shortcuts Marketers Need to Know
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know there are many simple and time-saving Google Sheets keyboard shortcuts at your disposal. Keeping track of the numerous keyboard shortcuts may sound daunting but, luckily, I’m here with a list of Google Sheets shortcuts you can bookmark and return to again and again. 30 Google […]
How to Use the Weighted Average Formula in Excel
When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in Excel, plus provide some examples. How to Calculate Weighted Average in Excel To calculate the weighted average in Excel, you must use the SUMPRODUCT and SUM functions using the following formula: =SUMPRODUCT(X:X,X:X)/SUM(X:X) This formula works by multiplying each value by its weight and combining the […]
TikTok Introduces Interactive Add-Ons For Ads via @sejournal, @BrianFr07823616
TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements are intended to help brands attract and engage viewers. The post TikTok Introduces Interactive Add-Ons For Ads appeared first on Search Engine Journal.
3 Huge Reasons Why Negative Reviews Help SEO & Online Reputation Management via @sejournal, @reviewinc
Can Bad Reviews Be Good? Yes! Bad reviews can be good, especially when we’re talking about online reviews. Find out how. The post 3 Huge Reasons Why Negative Reviews Help SEO & Online Reputation Management appeared first on Search Engine Journal.