Creative Data Networks
To Gate or Not to Gate? Changing Trends in B2B Marketing
Q: How many lead gen marketers does it take to change a lightbulb? A: Please fill out the form below and we will email you the punchline. The great gate debate continues to rage throughout the B2B marketing world. What once was a landscape full of sparse landing pages with lead gen forms has become an ocean of content. But still, there’s little consensus about how to get the most value out of what we marketers create. Does ungating content devalue it? Does gating content make it inaccessible to the audience you’re most trying to reach? We all agree that […]
WordPress Plugin SEOPress Updated With IndexNow Support via @sejournal, @MattGSouthern
SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. The post WordPress Plugin SEOPress Updated With IndexNow Support appeared first on Search Engine Journal.
How Google Search Console Tracks ‘People Also Ask’ Performance Data via @sejournal, @MattGSouthern
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. The post How Google Search Console Tracks ‘People Also Ask’ Performance Data appeared first on Search Engine Journal.
Breaking the News
Moriah Richard is the managing editor at Writer’s Digest. Since obtaining her MFA in fiction, she has worked with over 100 authors to help them achieve their publication dreams. As a reader, she’s most interested in horror, fantasy, and romance, although she will read just about anything with a great hook. Beyond the page, she enjoys cooking, World of Warcraft, and playing endless hours of fetch with her golden retriever. Find Moriah on Twitter @MoriahRichard93.
Need a Better Book Title?
Like many novelists, I also have a day job. Mine happens to be as a brand strategist—someone who makes people fall in love with companies and products. Yes, this is a real job, and one that’s far from trivial. Strong brands sell well, but they can also build communities of loyal fans and even spark cultural movements. As an author, you can harness the power of branding too. Beyond the manuscript, consider every element of your project as an opportunity to tell a bigger story, including the title. After completing my latest thriller, Don’t Get Close, I contacted my former […]
Upwork Suspends Operations In Russia via @sejournal, @martinibuster
Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts. The post Upwork Suspends Operations In Russia appeared first on Search Engine Journal.
Internal Linking is Super Critical For SEO via @sejournal, @martinibuster
Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach The post Internal Linking is Super Critical For SEO appeared first on Search Engine Journal.
YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [New Data]
While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business. There are other factors to consider when choosing a home for your video marketing — such as cost, tech support, and video and audio quality — to name a few. To help you find the best fit for your company’s unique needs, we compared YouTube directly against the smaller, more niche platform Vimeo across a number of factors. Read on to see the results, and decide for yourself. Number of Users Winner: YouTube There’s no real competition here. […]
Commercial vs. Functional vs. Emotional: A Case Study on Page Title SEO Testing
My dad used to tell me that the one thing you invest in for your car is the tires. I had a habit of asking the garage for the cheapest tires they had, but my dad would say “that rubber is the only thing between you and the road”. He had a point, and today I invest in those tires to get me to my destination safer. There’s a similar trap that search marketers and SEOs can easily fall into. In our fast-paced day-to-day lives, we can often underestimate the power of copy, even though, like my tires and the […]
Libby Hubscher: On Revision Shifting Genre
Libby Hubscher is an author and scientist. She studied biology at Bowdoin College in Brunswick, Maine, and holds a Doctor of Philosophy in molecular toxicology from North Carolina State University. Her work has appeared online and in textbooks, scientific journals, and literary journals. Her short story “The Unwelcome Guest” was long-listed for the Wigleaf Top 50 in 2018. She lives in North Carolina with her husband, two young children, and a menagerie of pets. Find her on Twitter, Facebook, and Instagram. Libby Hubscher In this post, Libby discusses writing between genres for her new contemporary romance novel, If You Ask […]