Creative Data Networks
How to Prepare an Advertising Plan [Free Template]
Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders. Follow Along With HubSpot’s Free Ad Plan Template In this post, we’ll explain what an advertising plan is and highlight the major sections you should include in your advertising plan so you can guarantee your next campaign is a success. Advertising Plan Template Pro Tip: HubSpot created the following advertising […]
A Little Irish Wisdom for Your Local SEO
Happy Saint Patrick’s Day to the Moz community! We’re always looking for new ways to set our readers and customers up for success, and today, we’re going to take a look at the inspiring tale of how a whole nation has built a path to real human progress for its people, with takeaways that can be applied to your own business and community. A first century well spent Last year, the Republic of Ireland turned 100, and according to author Dan Henry, the Irish have accomplished all of the following in their first century: Living longer and easier — death […]
Writer’s Digest Presents: Debut Authors (Podcast, Episode 3)
In this third episode of the Writer’s Digest Presents podcast, Amy, Robert, Moriah, and Michael discuss debut authors, including whether hunt down debut authors specifically, how they discover new voices, and their favorite books by debut authors (see recommended books below). Advice for Debut Authors from the WD editors: “Don’t look at the reviews.” -Amy Jones “Don’t hide your enthusiasm about your writing and what you love. Don’t feel like you have to act like you’ve been there or that you’re too cool. My favorite debut authors that I work with as an editor are the ones who are coming […]
Subdomain (Or Subdirectory) Usage: Is It A Google Ranking Factor? via @sejournal, @kristileilani
Can the use of a subdomain or subdirectory affect your organic search rankings? Discover whether it actually makes a difference for SEO. The post Subdomain (Or Subdirectory) Usage: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Tabbed Content: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites
The question here is whether Google devalues or even ignores content that is initially hidden from the user using UX/design elements. The post Tabbed Content: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
3 Ways To Manage Pitch Panic
“What happens if I forget key parts of my pitch in the room?” “These executives enjoy tormenting writers and love putting them under pressure.” “I’m a good writer, but I don’t have great social skills…” If you’ve had any of these fear-provoking thoughts, you’ve experienced a fear of negative evaluation. Causes of Pitch Panic range from anxiety that you’ll ruin your pitch, to the idea that you’re pitching to horrible people who won’t grasp your prodigious talents. Either way it makes you nervous when you’re going to pitch to them. (Writing Mistakes Writers Make: Correcting Submissions Before You Hear Back) […]
Entertaining With the Past: How To Write Engaging Historical Fiction
You’ve had your light bulb moment and found a riveting story idea set in the past. Maybe it was inspired by an obituary in the newspaper; you have a family story you are burning to share; you’ve read a poem that ignited your emotions; or you believe there is a gap in an account of a famous period in history that has been neglected and you want to embellish an idea or theory you hold dearly. We can’t always know what is true. There are always alternatives to accounts, different perspectives to share … so let your imagination fly. (How […]
4 Quick Tips To Boost Your Google Business Profile Visibility via @sejournal, @krisjonescom
An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers. The post 4 Quick Tips To Boost Your Google Business Profile Visibility appeared first on Search Engine Journal.
Ask A PPC Live 2022 With Navah Hopkins – Ep. 265 via @sejournal, @lorenbaker
Have your most pressing questions on PPC this year answered by Navah Hopkins on the Search Engine Journal Show. The post Ask A PPC Live 2022 With Navah Hopkins [Podcast] appeared first on Search Engine Journal.