Creative Data Networks
How Privy’s former CMO learned to love low-budget, scrappy marketing
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all. When you don’t have big dollars to hide behind, you’re forced to get creative, move fast, and figure out what actually gets attention. You learn by doing, not by building 40-slide decks to ask for $50,000. In this piece, I’ll walk […]
Google’s New MUVERA Algorithm Improves Search via @sejournal, @martinibuster
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy The post Google’s New MUVERA Algorithm Improves Search appeared first on Search Engine Journal.
Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators via @sejournal, @JRiddall
Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination. The post Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators appeared first on Search Engine Journal.
YouTube Tests AI Features To Improve Search & Discovery via @sejournal, @MattGSouthern
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant. The post YouTube Tests AI Features To Improve Search & Discovery appeared first on Search Engine Journal.
Here are the most popular AI video tools that are actually worth your time
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what they’re seeing is real or AI. But, not all tools propel viewers past the uncanny valley. Having spent years in Silicon Valley watching AI startups rise and fall, I‘ve learned that the tech that looks impressive in demos doesn’t always translate to real-world utility. For […]
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority via @sejournal, @MordyOberstein
Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week’s Ask An SEO. The post Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority appeared first on Search Engine Journal.
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum via @sejournal, @theshelleywalsh
Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search. The post Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum appeared first on Search Engine Journal.
Google Launches Offerwall To Expand Monetization Options via @sejournal, @MattGSouthern
Google’s new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy? The post Google Launches Offerwall To Expand Monetization Options appeared first on Search Engine Journal.
Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search via @sejournal, @MattGSouthern
Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility? The post Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search appeared first on Search Engine Journal.
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but it’s missing all the elements that I think make for a good ad. The ad needs a refresh, and behavioral science can help. Since starting the Nudge podcast, I’ve regularly interviewed researchers and other experts in order to glean insights from psychology and apply them to marketing. And over […]