Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let’s dive in! 7 Examples of AI Automation 1. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. A bot is an AI-powered intelligent automation with many use cases for both marketers and consumers. Marketers like myself typically use AI bots to streamline tedious tasks. For example, I often have to interview […]

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I’m throwing examples that will make you question everything. Let’s see how many you can get right. The answers are at the bottom. But, no cheating, please. 1. Is this photo real or AI? 2. Was this said by a real person?   3. Is this audio story narrated by a human or AI?   4. Is this bird image AI-generated or a National Geographic […]

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short. In a recent Marketing Against the Grain episode, Kieran and I discuss common challenges teams face when using AI image tools, practical use cases for maximum performance, and best practices for integrating AI imagery […]

There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. Table of Contents How to Use AI for Marketing Analytics Tools for Marketing Analytics How to Use AI for Marketing Analytics Marketers are using AI in many ways: content creation, automation, efficiency and speed, and more. I talk to a […]

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers. Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity. AI agents are the latest AI trends to crop in sales and marketing, but are they worth it? Let’s get into some of […]

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work a little bit easier. While some of these tools can take over routine, time-consuming tasks, others provide valuable insights that can aid us in decision-making. I think that AI is a real lifesaver when it comes to conversion rate optimization. In this post, I am […]

I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving beyond that blank page. It doesn’t happen often, but when I’m really struggling to do this, I’ll enlist AI to help me ideate and get the juices flowing. I think in the case of writing something as extensive as a video script, AI should — at least in theory — help speed up the process when you‘ve hit a wall. But the […]

As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that require immediate attention. It’s why I’m a big fan of AI marketing bots. Automating certain marketing tasks means I have more time for other tasks, like creating connections with other business owners who need my services. Recently, I chatted with other marketers to find out which AI marketing tools they use at work. And because I love sharing what I’ve learned, I’ve made a list of the nine most popular AI marketing […]

Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. In this article, I’ll discuss: Crucial Challenges Marketers Face in Traditional Reporting 5 Key Benefits of AI Reporting for Marketers 4 Applications of AI-Powered Reporting for Marketers My Best Tips to Get Started with […]