Artificial Intelligence / 131 posts found
Which LLM Should You Use for Your Business? [Pros and Cons]
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short). So, let’s talk about what to use, when. ChatGPT & OpenAI-o1: The Reliable All-Rounders Let’s start with ChatGPT and OpenAI-o1. OpenAI’s latest model is impressive, and people are hyped about its “reasoning” abilities — basically, it’s designed to tackle more logic-heavy stuff alongside the creative tasks that ChatGPT has always been great at. Why […]
Is it Real or AI? Test Your Detection Skills [Round 4]
Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it’s getting harder to detect AI imagery. Take this quiz and find out how good you are at finding AI in everyday images, videos, and illustrations.
How Our Events Team Saved Thousands using AI for INBOUND ’24
When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. One thing was clear though: Given how huge AI has become in the last few years, they knew they’d incorporate it somehow. I connected with the team to learn more about the important role AI played in pre-production – from creating eye-catching visuals with Midjourney to targeted agendas with Claude. Creating Fresh Interstitials Prior to INBOUND 2024, the team kept the onsite interstitials pretty consistent year-over-year, sticking to static visual imagery and light animation. It was time […]
How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: They don’t come from trying everything at once. With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. Email marketing seemed like a natural starting point for us. We’d been running optimization tests on our […]
Google Garners Criticism for Demo After Long Awaited ‘Gemini’ Release
Shortly after news spread that Google was pushing back the release of its long awaited AI model called Gemini, Google announced its launch. As part of the release, they published a demo showcasing impressive – downright unbelievable – capabilities from Gemini. Well, you know what they say about things being too good to be true. Let’s dig into what went wrong with the demo and how it compares to OpenAI. What is Google Gemini? Rivaling OpenAI’s GPT-4, Gemini is a multimodal AI model, meaning it can process text, image, audio and code inputs. (For a long time, ChatGPT was unimodal, […]
7 AI Automation Examples that Will Streamline Your Marketing Strategy
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let’s dive in! 7 Examples of AI Automation 1. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. A bot is an AI-powered intelligent automation with many use cases for both marketers and consumers. Marketers like myself typically use AI bots to streamline tedious tasks. For example, I often have to interview […]
Real or AI-Generated? You Guess [Quiz]
Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I’m throwing examples that will make you question everything. Let’s see how many you can get right. The answers are at the bottom. But, no cheating, please. 1. Is this photo real or AI? 2. Was this said by a real person? 3. Is this audio story narrated by a human or AI? 4. Is this bird image AI-generated or a National Geographic […]
3 Missteps with AI Image Generation and How You Should Be Using Them
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short. In a recent Marketing Against the Grain episode, Kieran and I discuss common challenges teams face when using AI image tools, practical use cases for maximum performance, and best practices for integrating AI imagery […]
5 Ways that AI Analytics Tools Can Make You a Better Marketer
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. Table of Contents How to Use AI for Marketing Analytics Tools for Marketing Analytics How to Use AI for Marketing Analytics Marketers are using AI in many ways: content creation, automation, efficiency and speed, and more. I talk to a […]
Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers. Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity. AI agents are the latest AI trends to crop in sales and marketing, but are they worth it? Let’s get into some of […]