I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you’re a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools to streamline or automate aspects of content marketing, saving you time and allowing you to move on to the next big thing on your to-do list. 67% of marketers say the biggest benefit of AI is its ability to create content faster. If this sounds […]

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming. Turns out, I was wrong. With the help of AI tools, I got the name, slogan, and brand color suggestions in just a few minutes, and they were all stunning (more on this later). So, in this piece, I’ll show […]

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists. Now, it’s 2024, and we find ourselves in the throes of the “AI revolution.” We’re met with a ton of AI tools for graphic design that promise to streamline our creative workflows and more. But is the juice really worth the squeeze […]

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.  Artificial intelligence is a bit of a controversial topic in the world of content creation. In an industry that prides itself on creativity and a do-it-yourself approach, many wonder if AI has a place in the creator economy. As a content creator myself, I’d say the answer is “Yes,” with moderation. There are many benefits to using AI as a content […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the golden age of audio content. But what’s even more interesting is that we’re also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music are now more accessible than ever before. It’s easier than ever to stumble upon AI-generated audio content (maybe without realizing it), and it’s easier than ever to create AI-generated content. But what does AI-created audio mean for the future of audio content? How will AI […]

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is today. Project managers were doing a lot of manual admin and repetitive tasks while keeping everything together and bringing those all-important soft skills to clients and internal teams who were busy getting the job done. It was a lot. If you’re reading this, you might […]

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. This guide will explore 11 examples of real brands using AI in 2023 and beyond. How Teams Use AI Today 6 Artificial Intelligence Examples 5 Generative AI Examples Best Practices for Using AI in Everyday Life The Best of Both Worlds: […]

Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. But here’s the catch: You must know how to use AI effectively. For this guide, I share my first-hand experiences as a content manager for a large e-commerce marketplace. I also share insights from Amazon sellers who use AI in multiple business areas. AI and the Amazon Marketplace How AI Has Helped Amazon Sellers Building an AI strategy for Amazon AI […]

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI Report, we dove deep to understand how marketers are already using AI, and what barriers are causing hesitation for marketers who have been reticent to adopt this advanced technology. We’ll review statistics and predictions for the future of AI in the marketing sector. AI Use […]

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. So, we wanted to dive into the challenges that marketers face when working with AI and find ways to bridge the gap. We’ll also highlight expert insight from […]