AI has transformed the business landscape, and while everyone can benefit from it, not everyone has the technological background to understand exactly how it works and what it does. This piece is an AI glossary of all the essential terms and definitions you need to know to fully understand the technology you use. Table of Contents A, B, C, D, E F, G, H, I, L M, N, O, P, R S, T, U, V, W Why Artificial Intelligence Matters for Marketers Artificial intelligence is important for marketers because it can support crucial parts of the marketing process, like SEO […]

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. And many haven’t yet experimented with generative AI at all. There’s a major, often overlooked area of opportunity when it […]

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. Predicting the right product to build – and investing in building prototypes, experimenting, and testing — is an exhaustingly long and expensive process, and oftentimes, business owners run out of money before they’re even able to test their products. Fortunately, as AWS Senior Advisor to Startups and AI expert Deepam Mishra told me, “This process is about to be turned on its head with the newest advances in AI.” I sat down with Mishra to discuss how AI will revolutionize every aspect […]

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign. Pictory  Synthesia  HeyGen Deepbrain AI Synthesys  InVideo Veed.io Elai.io Colossyan  FlexClip Wave Video Best AI Video Generators Below are some of the best AI video-generating platforms for marketers and creators at all […]

Since its launch in 2022, OpenAI’s ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you’re probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you’ve come to the right blog. This article will explore different ChatGPT alternatives and their unique features. Free ChatGPT Alternatives If you’re looking for an economical alternative to ChatGPT, the following free AI alternatives fit you. 1. Bard Google’s experimental […]

Right now, AI does what we want. But what if it gets to the point where it only does what it wants? The current AI gold rush might leave many thinking about what AI might look like as it develops. In this post, we’ll discuss sentient AI, what it could look like, and if we should be worried about a world where robots are conscious (with scientific insight, too). What is sentient AI? Sentient AI can feel and have experiences just as humans can. Sentient AI is emotionally intelligent, conscious and can perceive the world around it and turn those […]

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased.  And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information.  It’s clear that business professionals are worried about AI being biased, but what makes it biased in the first place? In this post, we’ll discuss the potential for harm in using AI, examples of AI being biased in real life, and how society can mitigate potential harm. What is AI bias? AI bias is […]

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI. Let’s dive in. The Top Benefits of AI for Marketers [New Data]   1. 67% of marketers say the biggest benefit of AI is the ability to create content faster. If you’re in marketing, your job […]

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days. But what about real-world uses for AI? How can marketers begin to use AI to solve actual problems they have? All the speculation and theory are interesting. But at the end of the day, marketers have KPIs and business goals to meet. Turns out, there are AI tools that can help you get […]

Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train. AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries. AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Click here to explore the full playlist Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Below we’ll go over how AI applies to the three […]